A new report finds mixed opinions on whether AI drives revenue or improves customer experience. Mike Pastore on August 19, 2025 AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51% using AI agents, according to a new survey. The survey, published by the … Continue reading AI helps marketing and sales pros work smarter, but does it drive revenue?
Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success. Allen Martinez on June 23, 2025 Most companies aren’t failing at AI because of bad tools. They’re failing because every team is pulling in a different direction. Without a clear strategy, even the best technology creates … Continue reading Your AI strategy is stuck in the past — here’s how to fix it
AI changes everything — especially making decisions, learning and leading. Here’s how to shift from optimization to reinvention. Melissa Reeve on April 21, 2025 Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked … Continue reading Why mindset, not just tech, defines AI success in marketing
The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures. Kim Davis on September 30, 2024 Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We now know the answer, with Newsom … Continue reading Newsom vetoes pioneering AI safety legislation
New AI frameworks hint at Apple’s generative AI roadmap Radek Zielinski / Last Updated: Dec 6, 2023 Apple Inc. has quietly released new machine learning frameworks and model libraries, MLX and MLX Data, signaling a growing interest in pursuing generative AI applications, according to a recent The Verge report. The releases come as a … Continue reading New AI frameworks hint at Apple’s generative AI roadmap
