AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI. Brianna Miller on October 20, 2025 The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how … Continue reading AI search is collapsing the B2B buyer journey
October 20, 2025 5 cases when using AI to search beats Googling For decades now, Google has been the unquestioned champion of search—our digital oracle, the first and last stop for every question, from “What’s the best pizza place near me?” to “How many protons are in a carbon atom?” But here’s the key difference … Continue reading 5 cases when using AI to search beats Googling
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume. Constantine von Hoffman on October 2, 2025 AI is changing how audiences find and engage with brands. Clicks may be fewer, but they are arriving later in the funnel, better qualified and far … Continue reading AI search is shifting traffic from volume to value
AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems. Semrush Enterprise on August 21, 2025 The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best … Continue reading Why a healthy site is central to AI search performance by Semrush Enterprise
AI Search Diverges: Google vs. ChatGPT by Laurie Sullivan , Staff Writer, July 23, 2025 The implications for marketers are staggering as AI-driven search transforms the ways users find and use online information. Experts are monitoring these shifts to assess the effects on engagement. In a detailed comparison of OpenAI ChatGPT and Google AI across … Continue reading AI Search Diverges: Google vs. ChatGPT
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how. Mike Pastore on June 13, 2025 If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone. Many people treat traditional search and LLMs as a binary … Continue reading How to get started with AI optimization (and explain it to your leadership)
Google’s Pichai Explains Cost Of Serving AI Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, May 16, 2025 Artificial intelligence (AI) will make advancements in search when it can really reason and provide an answer based on compiling and does not have the capability to really identify and separate truths from non-truths. Today the technology … Continue reading Google’s Pichai Explains Cost Of Serving AI Search Queries
Product Content Citations Dominate AI Search – Where Do Others Fall In Line? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2025 Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Google executives have long said that links to pages … Continue reading Product Content Citations Dominate AI Search – Where Do Others Fall In Line?
AI Search Seems Confident About Inaccurate Answers by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2025 When a person admits to making a mistake rather than trying to cover it up, they gain credibility. At least I like to think that’s true. If a machine makes a mistake, how do we know? We expect AI-based … Continue reading AI Search Confident About Inaccurate Answers
22 Simple AI Prompts for Search Engine Optimization (SEO) Mike Kartakis Mar 11, 2025 The use of artificial intelligence (AI) in digital marketing is growing exponentially year over year and even month over month, especially in the world of SEO. Below are 22 simple AI SEO prompts to help you get … Continue reading 22 Simple AI Prompts for Search Engine Optimization (SEO)
