Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025 By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia
Optimizing For AI Search By Following LLM, AI Signatures by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2025 Large language models (LLMs) and artificial intelligence (AI) crawlers leave a signature through a short bit of text that tells the server what is making the request. Tyler Einberger, chief operating officer at Momentic, a boutique digital … Continue reading Optimizing For AI Search By Following LLM, AI Signatures
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. Greg Kihlstrom on February 19, 2025 What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question about … Continue reading How AI makes marketing data more accessible and actionable
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking. Scott Gillum on January 16, 2025 AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can … Continue reading Are marketers trusting AI too much? How to avoid the strategic pitfall
The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing
Integrate AI into your marketing strategy with these practical, incremental steps that drive real results. Jim Ewel on August 22, 2024 Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based … Continue reading 4 ways to achieve early wins with AI in marketing
Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. Theresa Kushner on August 20, 2024 Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie … Continue reading How wisdom makes AI more effective in marketing
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Liz Wilcox on August 1, 2024 It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize … Continue reading How to use AI in email marketing without losing the human touch
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis. Mike Ruff on July 24, 2024 Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just … Continue reading How does AI fit into marketing campaigns?
A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in. Jim Ewel on July 9, 2024 What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing … Continue reading A people-friendly approach to adopting AI in marketing
