We tested five popular generative AI tools to write blog posts. Here’s what we discovered. Jenny Romanchuk on March 13, 2023 This is part one of a two-part article. In this part, we look at ChatGPT, Writer and Jasper. ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a … Continue reading 5 AI writing assistants in action
A beta version of the new content creation tool will be available across all the company’s products beginning in April. Chris Wood on March 9, 2023 Today, Grammarly announced GrammarlyGO, a generative AI product slated for beta release in April. GrammarlyGO is a content creation tool for businesses and individuals, aiming to generated relevant text … Continue reading Grammarly introduces generative AI tool GrammarlyGO
AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2023 C3 AI, an artificial intelligence software company founded by entrepreneur Thomas Siebel, released the first product in a suite it calls C3 Generative AI Product Suite. The first product, C3 Generative AI for Enterprise Search, uses a … Continue reading AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail by Laurie Sullivan @lauriesullivan, January 11, 2023 The Coveo Merchandising Hub, built on technology acquired from Qubit in October 2021, made its debut Wednesday. It will give merchandisers a way to create personalized experiences, and relevant shopping journeys as well as build loyalty and increases profitability. … Continue reading AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail
How Brands Can Use AI For Strategy Work by John Connors , September 23, 2022 Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin most everything, including marketing and the … Continue reading How Brands Can Use AI For Strategy Work
Companies don’t have to start from scratch to begin experimenting with artificial intelligence. Chris Wood on September 1, 2022 Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, … Continue reading Best practices for getting started with AI
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them? Theresa Kushner on August 9, 2022 If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over … Continue reading Governing AI: What part should marketing play?
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction. Theresa Kushner on June 27, 2022 Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence … Continue reading AI and machine learning in marketing: Are you deploying the right models?
65% of customers say a positive brand experience is more influential than great advertising. Constantine von Hoffman on April 29, 2022 “Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do … Continue reading How AI lets marketers create human-centric CX at scale
Learn what AI marketing is and why it’s important. Danni White on April 22, 2022 To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and … Continue reading Why we care about AI in marketing
