How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice. Mona Elesseily on December 7, 2016 Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve … Continue reading Ad extensions for the entire decision journey
by Scott Lahde, Op-Ed Contributor, November 15, 2016 When White Ops and the Association of National Advertisers (ANA) dropped their bombshell report in late 2014, declaring that nefarious bots will cost advertisers more than $6 billion in 2015, it rattled the entire advertising industry. Then, more recently, in June of this year, once again the … Continue reading Erosion Of Trust In Advertising–So What?
by Steve McClellan@mp_mcclellan, November 9, 2016 A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As this afternoon. On the plus side, upcoming overtime rules proposed by the U.S. Dept. Of Labor might get a second look from the incoming Trump Administration given the president-elect’s position … Continue reading 4As: What The Election Results Mean For Advertising
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common. Frederick Vallaeys on November 3, 2016 If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google … Continue reading 5 ingredients for writing the perfect expanded text ad
by Ashik Desai, Columnist, November 1, 2016 As long as there have been prescription treatments, a brand’s salesforce has been the largest line item in its sales and marketing budget. Today, pharma brands are consistently spending more than $12 billion a year on sales efforts. This is a worthwhile investment, and these firms enlist some … Continue reading Add Push To Your Salesforce, Add Pull To Your Marketing
Simon Chivers — November 1, 2016 — November 1, 2016 Have you noticed Google seller ratings disappearing from your AdWords ads lately? If so, then you’re not alone – many business owners and advertisers have lost their star ratings from their ads over the past couple of weeks This is because Google has changed the … Continue reading Have Seller Ratings Disappeared From Your Ads? Here’s Why
Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads. Pauline Jakober on November 1, 2016 Let’s face it: anyone with an AdWords login, bank account and keyboard can create ads … Continue reading Why all search ads seem the same (and what you can do about it)
by Sagi Niri, Op-Ed Contributor, October 19, 2016 In advertising, every day we need to ask ourselves what is going to capture the attention of our target customers. It’s getting harder and harder to engage users with the standard ad formats. Sure, audio ads are making a comeback, and 2016 was declared unequivocally the year … Continue reading The Power Of Playable Ads
by Greetje den Holder Follow @GdenHolderOctober 22, 2016 As the Internet has evolved over time, web users have become increasingly indifferent to online ads. In fact, 56% of all of the digital ads out there are never seen by a human, and standard banner ads are only clicked on by 1.2 people out of every … Continue reading How to Fight Banner Blindness [The Ultimate Guide]
by Lanre Onibalusi Follow @OnibalusiOctober 21, 2016 The world of business has changed quite a bit in the last 20 years, especially for small businesses. At one time, it was extremely hard for small businesses to get noticed, as the bigger companies were able to allocate a much larger chunk of money for advertisement. Today, … Continue reading Using Social Networks for Advertising: Pros and Cons
