Young Entrepreneur Council — July 7, 2018 Follow @YEC — July 7, 2018 Live video is a strong way of reaching out, but live performances can be tricky, especially when you don’t have a lot of experience doing them. To find out where people regularly make mistakes, we asked YEC members the following: What is … Continue reading 14 Mistakes Commonly Found in Live Video
Category Archives: Advertisement Mistakes
HTML5 Malware Hits Dozens Of Ad Networks, Publishers
HTML5 Malware Hits Dozens Of Ad Networks, Publishers by Laurie Sullivan @lauriesullivan, (May 26, 2018) The Media Trust’s malware team, which provides data protection and security, has discovered a malware campaign — about 21 separate incidents — that hit dozens of global digital media publishers and at least 15 ad networks. The malware uses JavaScript commands … Continue reading HTML5 Malware Hits Dozens Of Ad Networks, Publishers
What The Hell Is ‘Time Spent’ With Advertising, Anyway?
What The Hell Is ‘Time Spent’ With Advertising, Anyway? by Gord Hotchkiss , Featured Contributor, April 3, 2018 Over at MediaPost’s Research Intelligencer, Joe Mandese is running a series of columns digging into a couple of questions: — How much time are consumers spending with advertising? — How much is that time worth? … Continue reading What The Hell Is ‘Time Spent’ With Advertising, Anyway?
A CMO confession: The 5 marketing lies I’ve told myself
What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he’s pledging to overcome. Joe Hyland on November 10, 2017 Marketers, if trust is our greatest currency, why are we lying so much? Apologies in advance for the cynicism — maybe I woke up on the wrong … Continue reading A CMO confession: The 5 marketing lies I’ve told myself
The subtle ways advertisers target audiences — and why they shouldn’t
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017 In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t
10 Mammoth AdWords Mistakes You Can’t Afford to Make
Ronald Dod — October 17, 2017 Follow @Visiture_Search — October 17, 2017 ractapopulous / Pixabay AdWords can be an incredibly rewarding marketing strategy that can take your business to new heights, but it can be unforgiving if you’re not proactively preventing extremely easy to make mistakes. AdWords can be very expensive if not handled correctly, … Continue reading 10 Mammoth AdWords Mistakes You Can’t Afford to Make
Positive vs. Negative Ads: Which Works Better?
Allen Finn — August 14, 2017 — August 14, 2017 I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting … Continue reading Positive vs. Negative Ads: Which Works Better?
7 Quora ads mistakes and how to avoid them
No need to reinvent the wheel. Learn how contributor JD Prater got things wrong with Quora ads so you can avoid these errors, as he shares his learnings from participating in the beta. JD Prater on August 1, 2017 Quora has made a big push to pique the interest of advertisers. While they’re better … Continue reading 7 Quora ads mistakes and how to avoid them
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception
How to Generate Website Revenue and Avoid Dodgy Advertisers
Marcie Wiehagen — March 25, 2017 — March 25, 2017 The drive to have recurring website revenue weighs heavily on many websites. Regardless of the economy, and particularly during times of economic uncertainty, it is fiscally responsible to have a revenue stream that is not derived from your core offer. Having two or more sources … Continue reading How to Generate Website Revenue and Avoid Dodgy Advertisers
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