Category Archives: Advertisement Mistakes

The subtle ways advertisers target audiences — and why they shouldn’t

Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017   In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t

10 Mammoth AdWords Mistakes You Can’t Afford to Make

Ronald Dod — October 17, 2017 Follow @Visiture_Search — October 17, 2017 ractapopulous / Pixabay AdWords can be an incredibly rewarding marketing strategy that can take your business to new heights, but it can be unforgiving if you’re not proactively preventing extremely easy to make mistakes. AdWords can be very expensive if not handled correctly, … Continue reading 10 Mammoth AdWords Mistakes You Can’t Afford to Make

37% of consumers say ads placed next to offensive content impact brand perception

A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception

How to Generate Website Revenue and Avoid Dodgy Advertisers

Marcie Wiehagen — March 25, 2017 — March 25, 2017 The drive to have recurring website revenue weighs heavily on many websites. Regardless of the economy, and particularly during times of economic uncertainty, it is fiscally responsible to have a revenue stream that is not derived from your core offer. Having two or more sources … Continue reading How to Generate Website Revenue and Avoid Dodgy Advertisers

4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud

Toby Nwazor — November 19, 2016 Follow @TobyNwazor— November 19, 2016 One of the biggest issues that concern advertisers and PPC practitioners alike is that of click fraud. While this post is not meant to scare you as a business owner, being aware of the issue is the best thing you can do to protect … Continue reading 4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud

Why building relevant ads in a cookie-free world comes down to context

As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer. Giovanni Strocchi on October 26, 2016  Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve … Continue reading Why building relevant ads in a cookie-free world comes down to context

Third-Generation Hispanics Want Advertisers To Know Them Better

by Laurie Sullivan@lauriesullivan, October 10, 2016 Despite being immersed in the American culture, third-generation Hispanics seek content that reflects their heritage. They find it through apps and inspiration that draws on their cultural heritage, but most importantly, through messages from advertisers and brands. Research from Yahoo focus groups released Monday finds that third-generation Hispanics believe … Continue reading Third-Generation Hispanics Want Advertisers To Know Them Better