Local Advertising To Remain Mostly Flat In 2023 by Laurie Sullivan @lauriesullivan, November 9, 2022 Economic pressure and turnover of local businesses during the past couple of years will significantly impact 2023 ad buying.Some media is forecast to grow double the average, but many will decline, according to data released by Borrell Research on Wednesday. … Continue reading Local Advertising To Remain Mostly Flat In 2023
Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers by Laurie Sullivan @lauriesullivan, November 8, 2022 Germany-based eyeo, which developed an open-source technology to filter ads, on Tuesday announced the acquisition of Blockthrough, a Toronto-based technology company that works with digital media businesses to recover revenue lost to ad blocking, Its ad-filter technology for publishers detects … Continue reading Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers
Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti by Laurie Sullivan @lauriesullivan, October 13, 2022 Spending on Google search ads overall grew 15% year-over-year (YoY) in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti, a full-service agency. Although Google faces a slowdown due to the … Continue reading Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
By Jeff Beer October 09, 2022 The advertising industry lost one of its icons with the September 30 passing of Wieden+Kennedy cofounder Dan Wieden at the age of 77. As I wrote last October, when Wieden’s agency cofounder David Kennedy died at the age of 82, if there was a Mount … Continue reading Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent
The streamer is the first CTV partner for open-source Unified ID 2.0, and uses it through The Trade Desk for programmatic ads. Chris Wood on October 4, 2022 Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID … Continue reading FuboTV reports big ad gains from Unified ID 2.0
strategy Should Marketers Maintain Ad Spend In A Recession? by Todd Wasserman , Staff Writer, September 22, 2022 As of fall 2022, the U.S. isn’t officially in a recession, but there’s certainly a chance of one. Economists surveyed by Wolters Kluwer Blue Chip Economic Indicators say there’s a 54% chance of recession next year. Economist … Continue reading Should Marketers Maintain Ad Spend In A Recession?
MRI-Simmons Taps 605’s Katz For Advanced Advertising by Joe Mandese @mp_joemandese, September 2, 2022 Brian Katz has joined MRI-Simmons as vice president of advanced advertising. He joins from TV measurement service 605, where he was senior vice president of sales, and previously held senior sales and research roles at Magid, TiVo, NBC Universal and Paramount. … Continue reading MRI-SImmons Taps 605’s Katz For Advanced Advertising
Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google by Wendy Davis @wendyndavis, August 29, 2022 Google must face antitrust claims brought by the Atlanta-based online ad tech company Inform, Inc., a federal appellate court ruled Friday. The ruling reversed a decision issued last year by U.S. District Court Judge J.P. Boulee in Atlanta, who … Continue reading Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google
Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value by Wayne Friedman , August 19, 2022 Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to estimates from iSpot.tv. … Continue reading Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Apple Job Board Openings Suggest It’s Building Out Its Ad Business by Laurie Sullivan @lauriesullivan, August 3, 2022 Recent postings on its job board indicate Apple may be looking to beef up its advertising business. Two new posts describe Apple’s drive to hire experienced executives to build a mobile demand-side platform (DSP), and manage projects for … Continue reading Apple Job Board Openings Suggest It’s Building Out Its Ad Business
