Ugh, There’s People Vomiting — And It’s An Ad? by Steve Ellwanger , January 20, 2023 Can a brand “flaw” also be an attribute to help inform effective advertising and marketing? Yes—if you use the right kind of flaw, based on behavioral science, according to MichaelAaron Flicker, founder of the XenoPsi agency and co-founder … Continue reading Ugh, There’s People Vomiting — And It’s An Ad?
L’Oreal Brings Inclusivity To Makeup by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2023 L’Oréal brought inclusivity to makeup in 2023, with the introduction of the world’s first handheld lipstick applicator designed for people with limited hand and arm mobility. The first is called HAPTA, and it’s due to debut later this year through the Lancôme brand, … Continue reading L’Oreal Brings Inclusivity To Makeup
WeAdvertise: WeWork Joins Captivate’s Digital Ad Network by Joe Mandese @mp_joemandese, January 18, 2023 Captivate, the digital out-of-home advertising network that began by installing video screens in the elevators of high-rise office buildings, has added flexible workspace network WeWork as an affiliate. The deal adds more than 175 locations to Captivate’s network and brings its … Continue reading WeAdvertise: WeWork Joins Captivate’s Digital Ad Network
5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing. Robin Clayton on January 11, 2023 Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions over the … Continue reading How advertisers can take the lead in reducing carbon emissions
What The Joint Industry Committee Means For Ad Measurement by Laurie Sullivan @lauriesullivan, January 9, 2023 OpenAP, an advanced advertising company, worked with national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The deal, announced Monday, aims to create … Continue reading What The Joint Industry Committee Means For Ad Measurement
By Jeff Beer December 17, 2022 It’s the most wonderful time of the year! Let’s wrap up 2022—and depending on how you feel about it, either put it in the bin or in a keepsake box—with the heroic effort of whittling down all the advertising that came out in the last 12 months (a … Continue reading The five best ads of 2022—and the worst one—and what you can learn from them
By KC Ifeanyi Rapper Kendrick Lamar sits between comedian ExavierTV and billionaire investor Ray Dalio. The strange trio is discussing a problem: Exavier lost money in a dice game to a friend, torpedoing his plans to grow his barbershop—a fact we (most of us) know only by way of Lamar’s effortlessly translating Exavier’s slang-heavy … Continue reading Why Cash App’s ads are doing it for the culture
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change by Laurie Sullivan @lauriesullivan, December 21, 2022 Founding AdTechCares partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, and Smartly.io are launching a campaign to curb misinformation on climate change through advertising formats. The 50 AdTechCares partners worked with Project Drawdown, a … Continue reading Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 by Laurie Sullivan @lauriesullivan, December 13, 2022 More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to … Continue reading Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Ad Spend Forecasts Decrease by Todd Wasserman , December 8, 2022 As we gear up for 2023, the ad industry must reset expectations. GroupM and Mediabrands have both reduced their forecasts for ad spending in 2023. GroupM expects global ad spending to rise 5.9% next year. That’s down from the 6.4% GroupM estimated in June. … Continue reading Ad Spend Forecasts Decrease
