Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges
Category Archives: Advertisement Industry
P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend by Karlene Lukovitz @KLmarketdaily, February 3, 2023 Over-the-top (OTT) ad spending accounted for 14.8% of a total $23.3 billion in digital ad spending in the U.S. in Q3 2022, to social media’s 61% and display/video’s 24%, according to data from Sensor Tower’s … Continue reading P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?
diversity Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room? by Brick Rucker , February 1, 2023 It’s wonderful and refreshing to finally see a brand’s CMO on stage delivering an impassioned keynote about the company’s plans to lean into major diversity and inclusion practices. However, unless it’s also providing access to decision-makers, the … Continue reading Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?
Do Super Bowl Ads Drive Performance?
Do Super Bowl Ads Drive Performance? by Laurie Sullivan @lauriesullivan, February 2, 2023 How effective are Super Bowl ads at driving performance? Global omnichannel communication company Mitto wanted to know, so it surveyed 1,000 U.S. residents ages 18 and older through Pollfish in January and found 52% thought a Super Bowl ad would be a … Continue reading Do Super Bowl Ads Drive Performance?
Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments by Colin Kirkland , January 20, 2023 In-game advertising platform Anzu has announced a new patent from the U.S. Patent and Trademark Office for its own ad-tracking technology aimed at improving viewability, attention metrics, and data available to advertisers when running in-game ads. … Continue reading Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Ugh, There’s People Vomiting — And It’s An Ad?
Ugh, There’s People Vomiting — And It’s An Ad? by Steve Ellwanger , January 20, 2023 Can a brand “flaw” also be an attribute to help inform effective advertising and marketing? Yes—if you use the right kind of flaw, based on behavioral science, according to MichaelAaron Flicker, founder of the XenoPsi agency and co-founder … Continue reading Ugh, There’s People Vomiting — And It’s An Ad?
L’Oreal Brings Inclusivity To Makeup
L’Oreal Brings Inclusivity To Makeup by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2023 L’Oréal brought inclusivity to makeup in 2023, with the introduction of the world’s first handheld lipstick applicator designed for people with limited hand and arm mobility. The first is called HAPTA, and it’s due to debut later this year through the Lancôme brand, … Continue reading L’Oreal Brings Inclusivity To Makeup
WeAdvertise: WeWork Joins Captivate’s Digital Ad Network
WeAdvertise: WeWork Joins Captivate’s Digital Ad Network by Joe Mandese @mp_joemandese, January 18, 2023 Captivate, the digital out-of-home advertising network that began by installing video screens in the elevators of high-rise office buildings, has added flexible workspace network WeWork as an affiliate. The deal adds more than 175 locations to Captivate’s network and brings its … Continue reading WeAdvertise: WeWork Joins Captivate’s Digital Ad Network
How advertisers can take the lead in reducing carbon emissions
5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing. Robin Clayton on January 11, 2023 Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions over the … Continue reading How advertisers can take the lead in reducing carbon emissions
What The Joint Industry Committee Means For Ad Measurement
What The Joint Industry Committee Means For Ad Measurement by Laurie Sullivan @lauriesullivan, January 9, 2023 OpenAP, an advanced advertising company, worked with national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The deal, announced Monday, aims to create … Continue reading What The Joint Industry Committee Means For Ad Measurement
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