Tanner HackneyAugust 12, 2015 While many prefer to communicate through instant messaging or email, phone calls remain incredibly effective for generating qualified leads. 75% of consumers claim that a phone call is the fastest way to get a response from a company, and up to 50% of phone calls can result in conversions. For these … Continue reading The 4 Pillars of a Strong Pay Per Call Campaign
Darnelle O’BrienAugust 10, 2015 Basic PPC (pay per click) means you pay search engines (such as Google), a dollar amount every time users click on your ads and land on your website. Pay per click ads appear above, and to the right-hand side, of organic search results on a search engine results page and are … Continue reading PPC Easy as 1,2,3: Creating Effective PPC Campaigns
Zach HellerAugust 6, 2015 No single blog post can teach you everything you need to know about Google Adwords. And I won’t attempt to do that here. This post is for those out there that do not know anything about Google Adwords. It’s an introduction. At the end of the post, I’ll include some links … Continue reading Getting Started with Google Adwords
Tanner HackneyJuly 31, 2015 There are several terms unique to the world of PPC, and they can often be confusing. It’s easy to forget the difference between CTR and CTA. And what’s the difference between geotargeting and retargeting? Learn all that and more in this comprehensive PPC article and infographic. Keywords Keywords determine when your … Continue reading Study up on the Essentials of PPC [Infographic]
Melissa DukoJuly 30, 2015 “So, what do you do?” It’s a common question people ask each other every day. And the responses vary: “I’m a banker,” “I’m a doctor,” “I’m Drake.” Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s … Continue reading A Day In The Life Of A PPC Specialist
Melissa DukoJuly 29, 2015 Stop, collaborate, and listen. If only more people followed the sage advice of Robert Van Winkle, the business world would be a better place. Do you feel like you’re dealing with Charlie Brown’s teacher when you’re talking to your account manager? All you’re hearing is “wah-wah-wah,” and sometimes it’s all they … Continue reading How to Have Better Communications With Your PPC Account Manager
Evan CumminsJuly 28, 2015 Last year, one of my colleagues wrote about what she learned about PPC from her cats. And while I don’t have any cats, there are PPC lessons in just about everything. To demonstrate this, I have compiled a list of five PPC lessons I learned from my betta fish, Octavius. Meet … Continue reading 5 Things I Learned About PPC from My Fish
Angela EverittJuly 27, 2015 According to recent figures from eMarketer, by the time the year is out, advertisers will have spent nearly $ 24 billion on paid media on social networks, a 33.5% increase on last year. North American companies are forecast to spend the most, at $ 10 billion, with Western European businesses totting … Continue reading Is Your Social Media Ad Budget in the Right Hands?
Missi FreimarkJuly 24, 2015 You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? And if so, what’s the best ad platform to use? Here is an … Continue reading Paid Advertising in Professional Services: Which Platform is Worthwhile?
Margot da CunhaJuly 20, 2015 Have you ever purchased three of the same exact basic t-shirts to fulfill a “buy-one-get-one free” type deal? Do you continuously return to the same Mexican restaurant on Tuesday to get the $ 2 tacos and salt-rimmed margaritas? Whether you know it or not, you’re being manipulated every day by … Continue reading 5 Psychological Tricks To Exploit In Your PPC Ad Copy
