Millennial Media says 22 percent of mobile ads on the platform included Watch Video actions in 2014. Ginny Marvin on April 2, 2015 Engagement on video was 5x that of standard banners on average, according to a new study from Millennial Media. Advertisers in the technology and business services vertical saw 822 percent higher engagement from … Continue reading Report: Mobile Video Ads 5X More Engaging Than Standard Banners
Enhancements are designed to extend reach, boost engagement and focus on customer lifetime value. Ginny Marvin on March 31, 2015 Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on the search network, YouTube and AdMob networks over the past year, and now Google … Continue reading Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy
Greg NunanMarch 31, 2015 OK, so now I’ve got your attention I will make the bold but rather obvious assumption that you currently have a Google AdWords campaign live & you do not believe it’s performing to the best of its abilities. Well, you are probably right. So get your pen and paper ready, because … Continue reading 3 Reasons Your AdWords Performance Sucks
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. Susan Waldes on March 30, 2015 In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers. There was no big … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
Larry KimMarch 30, 2015 As of last month, Facebook advertisers see a new Relevance Score metric, the equivalent of Google’s AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. Facebook will use … Continue reading Introducing Quality Score for Facebook: Facebook’s Ad Relevance Score Determines Ad Cost And Placement
Leslie SignorMarch 27, 2015 As a Paid Search Consultant at WordStream, I spend my days working with advertisers (I currently oversee over 160 clients!). I constantly receive the same questions from almost all of them: What’s my competition doing? What are they bidding on? How much do they spend? How are their ads written? I … Continue reading Why You Should Ignore The Competition In Dating And In PPC
Robert GlazerMarch 27, 2015 Why don’t consumers trust native advertising? On the HBO talk show “Last Week Tonight With John Oliver,” Oliver said that native ads try to fool consumers by posing as editorial content. In the way he speaks about it, native advertising is a new fad that only exists in its current digital … Continue reading Native Advertising: Old Practice, New Name?
Kate BoyceMarch 27, 2015 There’s nothing more exciting to a B2B marketer than getting the chance (and the budget) to test new digital channels. You set up your campaign, carefully consider your targeting options, place your bids and off you go. You monitor your activity and after a few days find you’ve gone WAY over … Continue reading 3 Warning Signs Your Online Campaigns Are Failing, And How To Fix Them…Fast!
Michelle BrammerMarch 27, 2015 Picture this: You manage campaigns for a client that has a small chain of spas. You’ve tested your keywords and scrubbed campaigns clean. But something is still off. Why are your keywords not converting as you expected? Oh wait, there it is. You forgot to target the local market. Geotargeting can … Continue reading Nailing Your Geotargeting in a PPC Campaign
Ron JohnsonMarch 26, 2015 Google’s own wealth of information coupled with the experience of marketers worldwide has shown that AdWords campaigns can bring substantial benefits to companies and organizations who want to increase their visibility and success. At least when the campaigns are properly developed and managed. On the other side, we have numerous entities … Continue reading How To Completely Waste Your Google AdWords Budget In 2015
