Jomer GregorioApril 22, 2015 Pay-Per-Click (PPC) marketing is undoubtedly one of the best digital marketing tools every business owner should have in their marketing arsenal, just like what 88% of respondents in a previous SEOMoz industry survey are doing. Although natural search traffic through SEO still tops the traffic generation pack, PPC can generate as … Continue reading Top 8 PPC Marketing Mistakes to Avoid (Infographic)
Shane BarkerApril 22, 2015 Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. … Continue reading 5 Advanced Keyword Analysis Tips for Your PPC Strategy
Johnathan DaneApril 21, 2015 Writing AdWords ads can be extremely frustrating because you need to fit all your ad copy into such a tiny space. “Only 25 characters for the headline?!” “I can’t use the word ‘click’? But that’s what I want them to do!” “I can’t fit all my benefits and features here…” Seriously … Continue reading 7 Ways to Write Super-Effective AdWords Ads (with Real Examples)
Programmatic ad buying isn’t just about real-time bidding. Columnist Matt Ackley takes a look at other, non-real-time-bidding methods that are gaining traction. Matt Ackley on April 16, 2015 Over the past couple of years, audience marketing, particularly across social and display, has been revolutionized by the real-time bidding (RTB) auction, where ads are sold based … Continue reading Programmatic Beyond RTB: A Primer
Cody JensenApril 14, 2015 Keyword selection is as integral a part of pay per click advertising as selecting copy and headline variations. However, it’s often viewed as somewhat of an afterthought as some spend hours crafting amazing copy, landing pages, and funnel optimization strategies while not giving nearly as much attention to the specific area … Continue reading The Definitive Guide to PPC Match Types
Keegan BrownApril 14, 2015 Does AdWords play a significant part in your business’ online marketing presence? If so, how well do you understand how your potential customers search for your products? If you answered this question with anything but “Like the back of my hand!,” this article is for you. In this article, I will … Continue reading 3 Practical Tips You Can Take Away from AdWords Search Funnels
Andrew MaceyApril 14, 2015 Promotion is an integral component of SaaS marketing. Whether you are launching a new product, or an upgraded version of an existing tool, promotion early and often can build valuable momentum in lead generation leading to an increase in sales. The beauty of marketing your SaaS product online is that there … Continue reading 5 Promotional Campaigns Every SaaS Company Needs to Run
Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions. Ginny Marvin on April 14, 2015 After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for advertisers and agencies to manage programmatic ad … Continue reading AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens
Joao RomaoApril 5, 2015 So this happened last night in Portugal: a controlled (?) explosion took place in a large quarry at about 11PM. Soon, people around the area, and this went as far as 40 kms (24 miles), flooded facebook, twitter and other social media channels, fantasizing and plotting about the event. I took … Continue reading Does the Winner Take It All in Online Newspapers?
B2B marketers have long measured the success of their marketing campaigns with metrics like CPM and CTR, but columnist Rachel Balik suggests we need to take a new approach. Rachel Balik on April 3, 2015 Every week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could … Continue reading Why B2C Ad Metrics Are Ruining Your B2B Campaigns
