March 06, 2026 These sounds could soothe your restless brain BY Jared Lindzon Like many children with attention-deficit/hyperactivity disorder (ADHD), Jake Sussman struggled in elementary school, especially in areas that required quiet concentration, like reading. “I’m very sensitive to sound, so the smallest noises can be distracting,” says the now-30-year-old, who was diagnosed in sixth grade. … Continue reading These sounds could soothe your restless brain
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You’re not burned out—you have the wrong definition of success
March 06, 2026 You’re not burned out—you have the wrong definition of success BY Cydnee DeToy Feeling numb as your boss announces your promotion. Fighting back tears as you skim the email offering you a new stretch opportunity. Knowing you “should” be excited to grab coffee with the industry leader who could open doors, but … Continue reading You’re not burned out—you have the wrong definition of success
The 5 trends reshaping identity resolution in 2026
Our new buyer’s guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data. By Pamela Parker March 5, 2026 Think about the last time a customer complained about seeing an ad for something they just bought. Or a loyal customer who received a first-time buyer offer … Continue reading The 5 trends reshaping identity resolution in 2026
Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers
March 05, 2026 Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers BY Eve Upton-Clark Don’t bring your mom or dad to an interview with Shark Tank investor Kevin O’Leary if you were planning to do so. On a recent appearance on Fox Business’s Varney & Co. show, O’Leary argued that doing so—bringing parents … Continue reading Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers
Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Research Lab Agents Automate Brief-To-Campaign For Ad Industry by Laurie Sullivan , Staff Writer, March 5, 2026 Agentic agents have become a disruptive tool for brands and agencies to develop complete advertising strategies — encompassing the entire process from initial concept to campaign execution — and are reshaping how the entertainment industry conceptualizes and produces … Continue reading Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Showing up in the age of AI search
At the March MarTech Conference, we explored how to pivot from SEO to “Search Everywhere” and stay visible as AI changes the discovery landscape. By MarTechBot March 5, 2026 We know the pressure of watching organic traffic dip while AI overviews take center stage. It’s a common hurdle right now, but a recent panel … Continue reading Showing up in the age of AI search
Responsible compounding could close the innovation gap
March 05, 2026 Responsible compounding could close the innovation gap BY Sabrina Martucci Johnson You’ve probably seen compounding making headlines recently, and not for the right reasons. From so-called “personalized” GLP-1s flooding the market to telehealth startups touting hormone “rebalancing” kits, compounding has become a buzzword for companies looking to shortcut regulation. Much of the scrutiny … Continue reading Responsible compounding could close the innovation gap
Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)
Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend) Chris WaltonMar 5, 2026 TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal labor, tools). ROMS can also … Continue reading Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)
Big tech companies agree to not ruin your electric bill with AI data centers
Big tech companies agree to not ruin your electric bill with AI data centers But everything else is still fair game. Anna Washenko Wed, March 4, 2026 massimo colombo via Getty Images Today the White House announced that several major players in tech and AI have agreed to steps that will keep electricity … Continue reading Big tech companies agree to not ruin your electric bill with AI data centers
6 post-purchase moments that shape customer lifetime value
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. By Kath Pay March 4, 2026 Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost exclusively on the product and the buying experience. … Continue reading 6 post-purchase moments that shape customer lifetime value