Playbook Broken: The innovator’s SEO — Navigating the new age of search
We’re discussing
the rapid evolution of SEO and how traditional methods are becoming
obsolete with Matthew Kay of Active Campaign.
Welcome to Playbook Broken, where outdated marketing tactics are left behind.
In this episode, we meet Matthew Kay, ActiveCampaign’s new head of search and co-founder of the Tech SEO Connect conference.
We discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversation also covers the rise of new search platforms like TikTok, the pitfalls of performance marketing and the importance of brand building in the current landscape.
We also explore the concept of “nihilist SEO” and the challenges of maintaining meaningful optimizations in a rapidly shifting environment. Tune in for insights on creating effective, future-proof marketing strategies.
Episode highlights:
00:00: Introduction to Playbook Broken
00:37: Meet Matthew Kay: SEO Expert
00:54: The Changing Landscape of SEO
4:15: The Death of Traditional Playbooks
7:41: New Rules for Modern Marketing
10:24: The Future of Brand and Performance Marketing
17:24: Nihilism in SEO: A Critical Perspective
21:30: Force Yourself: Overcoming Challenges
22:23: Conclusion and Final Thoughts
The post Playbook Broken: The innovator’s SEO — Navigating the new age of search appeared first on MarTech.
About the author
Marc serves as Third Door Media’s CEO. He is a twenty+ year
digital marketer with a proven track record of revenue & digital
fundraising growth. He’s led high-growth change at a wide range of
organizations, helping companies ranging from startups to large
enterprises.
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