A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Do virtues like being compassionate increase your well-being?
January 28, 2026 Do virtues like being compassionate increase your well-being?
Google searches per U.S. user down nearly 20%
Data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities. By Danny Goodwin , January 28, 2026 U.S. Google searchers are searching far less than a year ago, according to a new Datos/SparkToro report. The data suggests Google isn’t losing users — it’s … Continue reading Google searches per U.S. user down nearly 20%
Hawaii lawmakers introduce bill that would ban prediction markets
Hawaii lawmakers introduce bill that would ban prediction markets Sophie Atkinson Suswati Basu The House Bill 2198 has been introduced in Hawaii, which would see prediction markets be included in the definition of gambling, making them banned in the US state. The summary of the bill reads as: “Includes prediction … Continue reading Hawaii lawmakers introduce bill that would ban prediction markets
A marketer’s guide to what strategy is and isn’t
Strategy isn’t about a fixed plan. It defines how organizations win as conditions change — and why stability quietly undermines that ability. By Mark Stouse , January 27, 2026 The reason so many companies dispense with strategy during stable periods is not just complacency or success. It’s something more basic and more … Continue reading A marketer’s guide to what strategy is and isn’t
ROI Alone – No Longer A Sufficient Measurement Metric
ROI Alone – No Longer A Sufficient Measurement Metric by Laurie Sullivan , Staff Writer, January 27, 2026 Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analyzing data happens in real time, according to data released today. Cassandra’s global study … Continue reading ROI Alone – No Longer A Sufficient Measurement Metric
Experts warn that Trump’s use of AI images pushes new boundaries
January 27, 2026 Experts warn that Trump’s use of AI images pushes new boundaries
TikTok settles youth social media addiction lawsuit ahead of trial
January 27, 2026 TikTok settles youth social media addiction lawsuit ahead of trial
How CMOs should think about discovery in an AI-first world
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. By Stephanie Trovato January 27, 2026 Last month, I asked a VP of marketing how prospects were finding her company. “Organic search, some paid, a little social,” she said. I opened ChatGPT and entered a … Continue reading How CMOs should think about discovery in an AI-first world
Catawba Nation announces it has filed for state recognition in North Carolina, with a casino soon to open
Catawba Nation announces it has filed for state recognition in North Carolina, with a casino soon to open Sophie Atkinson Suswati Basu The Catawba Nation Chief, Brian Harris, has taken to social media to share the latest vision for the federally recognized tribe in South Carolina. Harris starts by sharing … Continue reading Catawba Nation announces it has filed for state recognition in North Carolina, with a casino soon to open
Smart marketers set the rules before AI makes the calls
Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. By Mike Ruff , January 27, 2026 With all the hype around AI, it should be no surprise that I’ve run into many less tech-savvy marketing team members who think AI does everything now. However, there … Continue reading Smart marketers set the rules before AI makes the calls
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