Less Than Minimum Wage — Way Less by Joe Mandese @mp_joemandese, March 30, 2018 Two months ago, Publicis Chief Growth Officer Rishad Tobaccowala rocked the ad industry when he made a couple of seemingly innocuous statements during an interview at an industry conference. They included what some have seen as an aggressive projection: The supply … Continue reading Less Than Minimum Wage — Way Less
Sandra Chung — March 30, 2018 Follow @sandrogynous — March 30, 2018 “Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis … Continue reading 7 Tips for Creating More Engaging Newsletters
Paid Search, Shopping Campaign Media Buys Continue To Rise by Laurie Sullivan @lauriesullivan, March 30, 2018 Tracking the amount that marketers spent on paid search and shopping campaigns during the first quarter of 2018, agency reps from agency Merkle and platform provider Kenshoo joined Raymond James analysts on a conference call Thursday to share the … Continue reading Paid Search, Shopping Campaign Media Buys Continue To Rise
