Graham Jones — December 2, 2017 Follow @grahamjones — December 2, 2017 When people land on a web page they take fractions of seconds to decide whether or not “this is for me”. Indeed, some studies have shown that this decision is made in around half a second, that’s before a visitor is even consciously … Continue reading Why Your Website Must Look Like Your Visitors
By Larry Alton December 1st, 2017 Mobile traffic has increased steadily for the past several years, overtaking desktop traffic for the first time late last year, so it’s no wonder why webmasters have scrambled to make their websites more appealing to mobile visitors. In line with the trend, Google has made it a requirement that … Continue reading Mobile Design Kills Conversions: Here’s What to Do About It
The holiday season is responsible for a substantial portion of many brand’s total sales. It’s a season of buying, giving, receiving and (if you’re smart) giving away. Your prospective customers are on the lookout for deals (after all, the holidays are also the season of empty bank accounts). That means it’s the best time to … Continue reading 30 Christmas Contest Ideas: Everything You Need to Succeed this Holiday Season
Laura Patterson — November 29, 2017 Follow @LauraVEM — November 29, 2017 PublicDomainPictures / Pixabay In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. Later, along with colleague Al Reis, he popularized the concept with their bestselling book under the title, Positioning – The Battle for … Continue reading When Is It Time to Embark on Repositioning?
