Daily Archives: November 9, 2017

3 tips to consider before resending that email

Don’t make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged. Scott Heimes on November 2, 2017   There are some email marketing activities that, although largely ineffective, are often mistaken as good practice. Buying email lists is … Continue reading 3 tips to consider before resending that email

The Enduring Relevance of “Crossing the Chasm”

Bob Apollo — November 2, 2017 Follow @bobapollo — November 2, 2017 hesalzmanngmailcom / Pixabay With over a million copies sold, Geoffrey Moore’s “Crossing the Chasm” guide to marketing and selling disruptive products to mainstream customers is still one of the must-read books for B2B-focused sales and marketing leaders. One of Inc. magazine’s Top 10 … Continue reading The Enduring Relevance of “Crossing the Chasm”