To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Brian Ussery on October 12, 2017 Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. … Continue reading ‘High-quality content’ tips from Google’s own style guides
Miranda Marquit — October 12, 2017 — October 12, 2017 geralt / Pixabay Video is one of the up-and-coming ways to take advantage of online marketing. Effective Facebook videos can boost engagement with your audience and drive more traffic to your website. However, you can’t just toss up any old video and have it work … Continue reading 7 Tips for More Effective Facebook Videos
Personal Branding Blog — October 12, 2017 — October 12, 2017 Pixabay Have you ever been in meetings where someone backs away by essentially saying ‘that’s not my job’ although it is? Taking responsibility for areas related to your job is essential for maintaining credibility. At the very least, offer to make an introduction to … Continue reading Develop Leadership Capability by Taking Responsibility
Amanda Clark — October 12, 2017 Follow @GrammarChicInc — October 12, 2017 StockSnap / Pixabay Every so often a story gets picked up by the media about a job seeker that went above-and-beyond to apply for a job by creating a unique resume and sales pitch. Maybe they transformed their resume into product packaging (think … Continue reading Do Creative Resumes Really Work?
Michael Ugino — October 12, 2017 — October 12, 2017 Sellers are no longer limited to foot traffic. Today you can reach massive amounts of buyers worldwide through online marketplaces. But selling through marketplaces comes with its own challenges — you have to be aware of the rules of the platform. For marketplaces to maintain … Continue reading How Sellers Can Succeed on eBay in 2017
By Ryan Kh October 12th, 2017 AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is … Continue reading Adwords: Higher Conversions & Lower CPA With Manual Bidding
Ryan Pinkham — October 12, 2017 Follow @RyanPinkham — October 12, 2017 Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money … Continue reading Holiday Marketing Prep: 8 Tips for Email And Social Media
