Daily Archives: August 13, 2016

Leaders Need to Accept That It’s Okay to Work From Home

by Irv Shapiro July 28, 2016 Follow @IfbyphoneJuly 28, 2016 You have to prove to your employees that you trust them—and that they can trust you. One of the biggest mistakes you can make as an entrepreneur is thinking you’re the smartest person in the room. I have always tried to surround myself with the … Continue reading Leaders Need to Accept That It’s Okay to Work From Home →

Is Your Website’s Newsroom Missing Key Pieces of Content?

Content Optimization

by Richard Larson July 28, 2016July 28, 2016 If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Sending out press releases and advertising on a regular basis will garner the attention … Continue reading Is Your Website’s Newsroom Missing Key Pieces of Content? →

How to Nudge Employees in a Direction That’s Good For Them

Employee Advocacy

by Paul Keijzer July 28, 2016 Follow @Paul_KeijzerJuly 28, 2016 While preparing for a course I’m going to deliver on managing change I’ve been diving (and in some cases drowning) into the latest thinking on influencing behavior and managing transformational change. I’ve now got a pretty good grasp on the topic. It’s really fascinating how … Continue reading How to Nudge Employees in a Direction That’s Good For Them →

3 Simple Ways to Create Urgency and Increase Sales Conversion

Sales Guide

by Robbie Hammett July 28, 2016July 28, 2016 Some of the best conversion rate optimization tactics use elements of human psychology and buyer behavior. It makes sense. Anytime you can tap into the process of human decision making and influence these decisions, it’s something to consider when it comes to driving sales. In this article, … Continue reading 3 Simple Ways to Create Urgency and Increase Sales Conversion →