Zillow Group is embracing bandits testing to scale and improve its personalization outcomes. Ginny Marvin on April 22, 2019   Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a problem. The online real estate database company too many personalized user experience tests it wanted … Continue reading Personalizing UX: Why Zillow Group moved beyond AB testing →