YouTube Launches Podcast Page For U.S. Users by Colin Kirkland , August 22, 2022 Despite the lack of any formal announcement, YouTube has launched its own podcast page, according to 9to5Google. U.S. consumers are now able to see popular podcast channels, episodes, playlists, categories and recommended shows alongside the site’s existing Explorer page. Podcasting may … Continue reading YouTube Launches Podcast Page For U.S. Users
Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left? by Wayne Friedman , Staff Writer, July 29, 2022 YouTube might be yet another bellwether of declining TV/CTV advertising trends. YouTube posted second-quarter advertising revenues of $7.34 billion, up just 4% — slightly under analysts’ expectations, and well below the strong, double-digit … Continue reading Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left?
Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe by Laurie Sullivan @lauriesullivan, June 13, 2022 Google’s parent company Alphabet will allow rival advertising intermediaries to place advertisements on YouTube as part of a European Union (EU) antitrust investigation. This change, according to Reuters, could help Google settle an EU probe from … Continue reading Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling by Laurie Sullivan @lauriesullivan, June 10, 2022 YouTube has updated ad requirements for its masthead to allow previously prohibited consumer categories in certain states and countries to run. Ad bookings for the YouTube masthead, effective today, will be accepted for certain consumer product categories, … Continue reading YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
YouTube Releases Data — Story Makes The Content by Laurie Sullivan @lauriesullivan, May 16, 2022 Digital consumption rose more than 30% in 2021, and viewer choice is reshaping content and driving engagement, according to data released by YouTube Monday. It is the story that makes good content, according to study participants, with 94% saying good … Continue reading YouTube Releases Data — Story Makes The Content
How Vrbo Lifted Ranking On YouTube And In Google Search by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2022 Pacific, a global performance marketing agency focused on content and search, found a way to repurpose content from Vrbo’s travel guides to use in videos ranking high on YouTube and Google Search, when the engine serves … Continue reading How Vrbo Lifted Ranking On YouTube And In Google Search
Amazon buys rights to popular true-crime podcast ‘My Favorite Murder’ Amazon will have a one-week exclusive for new episodes. J. Fingas @jonfingas January 25th, 2022 Matt Winkelmeyer/Getty Images for Entertainment Weekly Amazon is once again racing to buy the rights to major podcasts and the networks that share them. According to Bloomberg, Amazon is buying … Continue reading YouTube reportedly offers podcasters up to $300,000 to create videos
YouTube 2022 Product Roadmap: Shoppable Video, NFTs by Laurie Sullivan @lauriesullivan, February 11, 2022 YouTube Chief Product Officer Neal Mohan on Thursday laid out the company’s 2022 roadmap to enhance the site’s shopping experiences and interactivity between brands, creators and those who visit their content. The company will release five tools that allow creators, brands … Continue reading YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs
YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue by Laurie Sullivan @lauriesullivan, January 27, 2022 As earnings season for Q4 2021 gets underway, Raymond James Analyst Aaron Kessler released a research note early Thursday with ad industry estimates focused on search, social and advertising technology. Based on industry data and check-ins with various companies, … Continue reading YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue
Elena Cucu December 12, 2021 With such an incredible increase in video content consumption, marketers may be asking themselves if they should create a YouTube channel for their brands and start focusing more on YouTube marketing from now on. Even if brands do not populate YouTube as other social media platforms like Facebook or Instagram, … Continue reading 8 Tips on How to Create Your YouTube Marketing Strategy and Grow Your YouTube Channel [Infographic]
