Tag Archives: Youtube

YouTube Shorts Product Lead Offers Insights For Creators And Brands

YouTube Shorts Product Lead Offers Insights For Creators And Brands by Colin Kirkland , August 25, 2023 In a conversation with YouTube Shorts’ product lead Todd Sherman, the video-sharing platform offers insider tips to creators and brands using the short-form video channel in an interview featured on Creator Insider, a YouTube channel intended to provide … Continue reading YouTube Shorts Product Lead Offers Insights For Creators And Brands

YouTube, Universal Music Group Announce Incubator, Principles For AI

YouTube, Universal Music Group Announce Incubator, Principles For AI by Laurie Sullivan  @lauriesullivan, August 21, 2023 YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which supported the creation of three music principles based on generative artificial intelligence (GAI). The program combines some of today’s most … Continue reading YouTube, Universal Music Group Announce Incubator, Principles For AI

Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues

Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues by Karlene Lukovitz  @KLmarketdaily, August 18, 2023 In the wake of a new Adalytics report indicating that ads in Google kids’ channels may be leading to collection and distribution of children’s data without parental consent, the research firm is advising YouTube advertisers … Continue reading Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues

Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’

Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’ by Laurie Sullivan  @lauriesullivan, August 14, 2023 Agencies continue to closely monitor advertisements running through YouTube after a month-old report from Adalytics, an advertising performance optimization platform, suggested that the company misled advertisers for years by allowing its TrueView ads to run outside of its … Continue reading Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’

YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science

YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV by Laurie Sullivan  @lauriesullivan, July 27, 2023 YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify (DV), a software platform for digital media measurement, data and analytics. The news from IAS … Continue reading YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science

Apple will stream the first episode of ‘Foundation’ on YouTube

Devindra Hardawar   @devindra You’ve heard this premise before: In a post-apocalyptic world, the remnants of civilization live in a stratified society, governed by oppressive rules as they struggle to maintain their humanity. Then, a hero appears and threatens to topple the social order. We’ve seen this story repeated so often throughout the history of … Continue reading Apple will stream the first episode of ‘Foundation’ on YouTube

YouTube is reportedly testing online games for mobile and desktop

Google is (unsurprisingly) shutting down Stadia in January   Kris Holt   @krisholt Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still have access to their games and be able to play them until January 18, … Continue reading YouTube is reportedly testing online games for mobile and desktop