Tag Archives: Youtube

YouTube Keyword Research Mistakes Can Cripple Your Video Marketing Strategy

Matt James January 19, 2021 Video marketing is becoming far more popular these days. A growing body of research shows that video marketing is remarkably effective. One study from 2019 showed that video marketers earn 66% more leads than marketers that don’t use video content. They also receive 54% greater brand awareness. Another study found … Continue reading YouTube Keyword Research Mistakes Can Cripple Your Video Marketing Strategy →

7 Tips to Grow Your YouTube Channel and Improve Your Conversion Rate

Angela Hausman, PhD January 14, 2021 YouTube statistics seem daunting if you want to grow your YouTube channel. With 30,000 hours of videos uploaded every hour, and 5 billion videos watched every day, standing out from the crowd looks nearly impossible. With all this competition, many channels never gain the traction required to become one … Continue reading 7 Tips to Grow Your YouTube Channel and Improve Your Conversion Rate →

How YouTube Impacts Consumer Purchase Habits

How YouTube Impacts Consumer Purchase Habits by Laurie Sullivan  @lauriesullivan, December 30, 2020 The pandemic gave live streaming video a boost. Now nightly network news shows are seeing the same success in performance. Much of the content is watched on television screens and influencers are helping brands reach consumers on more than just smartphones and … Continue reading How YouTube Impacts Consumer Purchase Habits →

How to Start a YouTube Channel for Your Online Store

Nicole Blanckenberg December 9, 2020 Want to know how to start a YouTube channel for online store brands and why you need one? You’ve come to the right place. When done right, creating an eCommerce YouTube channel can help you attract more potential shoppers, strengthen your brand identity, showcase properties, communicate with customers, provide video … Continue reading How to Start a YouTube Channel for Your Online Store →

4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

Joe Martinez December 8, 2020 I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, … Continue reading 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success →

4 Easy Strategies for More Effective Holiday YouTube Ads

Joe Martinez October 24, 2020 With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your … Continue reading 4 Easy Strategies for More Effective Holiday YouTube Ads →