Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities by Karlene Lukovitz @KLmarketdaily, August 19, 2022 Yahoo has partnered with Comscore to expand connected TV (CTV) brand safety tools and contextual segmenting capabilities in its demand-side platform (DSP).The Yahoo DSP will integrate Comscore Activation, a set of pre-bid inventory filters powered by contextual … Continue reading Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities
Tag Archives: Yahoo
Yahoo and DIRECTV open up addressable TV and streaming inventory
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP. Chris Wood on June 21, 2022 Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the … Continue reading Yahoo and DIRECTV open up addressable TV and streaming inventory
Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Yahoo And Hivestack Announce Global Programmatic DOOH Partnership by Laurie Sullivan @lauriesullivan, May 26, 2022 Yahoo announced a partnership with Hivestack, an independent programmatic digital out-of-home (DOOH) ad-tech company, that will help boost programmatic digital out of home (DOOH) cross-channel media campaigns globally. Yahoo’s omnichannel demand-side platform (DSP), through the partnership, will integrate into Hivestack’s … Continue reading Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Yahoo Takes ID-Free Targeting To The Web
Yahoo Takes ID-Free Targeting To The Web by Laurie Sullivan , Staff Writer @lauriesullivan, February 18, 2022 Yahoo first launched its ID-less targeting option, Next-Gen Solutions, for mobile in-app environments in 2021, enabling audience reach and monetization independent of mobile app IDs. Now the company is bringing it to the open web. The contextual targeting tool uses machine learning … Continue reading Yahoo Takes ID-Free Targeting To The Web
Yahoo introduces In-Flight Sales Analysis for digital out-of-home
The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns. Chris Wood on October 15, 2021 This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing … Continue reading Yahoo introduces In-Flight Sales Analysis for digital out-of-home
What Marketers Probably Don’t Know About Yahoo Small Business
What Marketers Probably Don’t Know About Yahoo Small Business by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2020 Plans are in the works to expand Yahoo services through an offering the company calls Business Maker. The first version of this platform launched in October 2019. It’s offered through the company’s Verizon Business unit. The two … Continue reading What Marketers Probably Don’t Know About Yahoo Small Business
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media’s focus on commerce offerings. Ginny Marvin on December 10, 2019 Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more … Continue reading Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Yahoo Mail Improves Performance With Redux Changes
Yahoo Mail Improves Performance With Redux Changes by Ray Schultz , April 19, 2018 Yahoo Mail says it has improved its performance with an “atypical” use of Redux, the container for JavaScript apps. For one thing, it has reduced API calls by roughly 20% and its API errors by 20% to 30%. And it has … Continue reading Yahoo Mail Improves Performance With Redux Changes
Why You Rank On Google But Not On Bing And Yahoo (And How to Fix It)
By Tim Dugan October 18th, 2017 When you can Google the word google and find that it’s now a verb meaning “to use the Google search engine to obtain information about someone or something”—you know Google’s become a household name. No doubt Google is the biggest search engine kid on the block. Even in just the … Continue reading Why You Rank On Google But Not On Bing And Yahoo (And How to Fix It)
Random Posts on
HR Technology Landscape:2020 and Beyond
Facebook Page Videos Generate 16% More Engagement Per Post Than Images
Covering Multiple Interests in One Resume
Generate Leads Using Facebook Cover Videos And Powerpoint
5 Tips to Manage Your Newly Remote Employees
Beyond Marketing: Maximizing Business Benefits from the Shift to Online
Gen Z and millennials get their news from the paper, and Nextdoor
Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO
