Yahoo Launches Network For AI Agents by Laurie Sullivan , Staff Writer, June 18, 2026 Yahoo is betting that agentic services will provide interoperability across the advertising ecosystem — and a few companies are giving it a try. The Yahoo DSP’s “Agent Network” which launched Thursday, connects advertisers to specialized solutions and gives them more … Continue reading Yahoo Launches Network For AI Agents
Is Yahoo Ready For Another IPO? by Laurie Sullivan , Staff Writer, February 23, 2026 Yahoo, owned by investment firm Apollo Global Management, could see an initial public offering (IPO) or sale to another company soon. It’s not clear whether going public or selling the business will prevail, but one thing is for certain — … Continue reading Is Yahoo Ready For Another IPO?
Yahoo Climbs To The Top Of Mount Snowflake by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2024 Think about the long climb from targeting ads through web browser cookies to connected IDs, and you’ll better understand advancements made by Yahoo’s ad-targeting strategy, ConnectID and the recent announcement around its integration with Snowflake, a cloud-based data … Continue reading Yahoo Climbs To The Top Of Mount Snowflake
The requirements apply across the domain, forcing marketing and sales to work together on email strategy. Mike Pastore on December 6, 2023 This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily … Continue reading New rules for bulk email senders from Google, Yahoo: What you need to know
The AI In Yahoo: CEO Jim Lanzone Says Firm Is Leaning In by Ray Schultz , Columnist, June 21, 2023 Yahoo has introduced AI into Yahoo Mail, and is looking at integrating it into all aspects of its business, CEO Jim Lanzone, who joined the company almost two years ago, said in a panel at … Continue reading The AI In Yahoo: CEO Jim Lanzone Says Firm Is Leaning In
Former Yahoo CEO Marissa Mayer’s Start-Up Adopts OpenAI’s GPT-4 by Laurie Sullivan @lauriesullivan, May 15, 2023 Marissa Mayer, former Yahoo CEO and Google’s first female engineer working on search, has her own startup, Sunshine, that focuses on contact lists. It prioritizes humans, but says the company has recently adopted OpenAI’s GPT-4 for internal model development … Continue reading Former Yahoo CEO Marissa Mayer’s Start-Up Adopts OpenAI’s GPT-4
Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini by Laurie Sullivan @lauriesullivan, February 9, 2023 Yahoo is not getting out of the ad-tech business, but it is laying off more than 20% of its workforce. The move is part of a major restructuring of its ad-tech unit.The cuts will impact more … Continue reading Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Yahoo News Debuts Interactive Climate Change Map by Ray Schultz , December 29, 2022 Yahoo News is offering a series about climate change, titled “Finding Safe Haven.” It features an interactive climate change map and individual write-ups on how climate change will affect different communities. This depends on a dizzying number of factors, says David … Continue reading Yahoo News Debuts Interactive Climate Change Map
Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
