Tag Archives: Yahoo

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

The effort is part of parent company Verizon Media’s focus on commerce offerings. Ginny Marvin on December 10, 2019 Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more … Continue reading Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo

Wall Street Journal, Tuesday, July 26, 2016 9:37 AM The Wall Street Journal asks: Does the addition of Yahoo really help Verizon/AOL compete with Google and Facebook in digital advertising? Mike Shields asked marketers and ad buyers questions about the deal. One question: Can Verizon really compete with the giants of digital advertising? “From the … Continue reading 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo

Yahoo Adds Native Inventory To BrightRoll Exchange

A new API gives buyers access to native ad inventory on Yahoo properties and other apps using Yahoo App Publishing. Ginny Marvin on January 20, 2016 Yahoo announced Wednesday that advertisers can now access native inventory from app publishers on the BrightRoll Exchange. Advertisers will still be able to buy native ad inventory on Yahoo owned and … Continue reading Yahoo Adds Native Inventory To BrightRoll Exchange

Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization

The search and native ad marketplace has also expanded its partner network. Ginny Marvin on November 23, 2015 Yahoo Gemini rolled out a couple of new features ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can now set cost per acquisition (CPA) targets for automated bid optimization strategies. You’ll need to have Yahoo’s universal … Continue reading Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization