Tag Archives: Yahoo

New rules for bulk email senders from Google, Yahoo: What you need to know

Email Marketing Platforms

The requirements apply across the domain, forcing marketing and sales to work together on email strategy. Mike Pastore on December 6, 2023 This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily … Continue reading New rules for bulk email senders from Google, Yahoo: What you need to know →

Former Yahoo CEO Marissa Mayer’s Start-Up Adopts OpenAI’s GPT-4

Yahoo

Former Yahoo CEO Marissa Mayer’s Start-Up Adopts OpenAI’s GPT-4 by Laurie Sullivan  @lauriesullivan, May 15, 2023 Marissa Mayer, former Yahoo CEO and Google’s first female engineer working on search, has her own startup, Sunshine, that focuses on contact lists. It prioritizes humans, but says the company has recently adopted OpenAI’s GPT-4 for internal model development … Continue reading Former Yahoo CEO Marissa Mayer’s Start-Up Adopts OpenAI’s GPT-4 →

Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others

Technology Solutions

Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan  @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others →

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Yahoo

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan  @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs →

Yahoo and Taboola sign “30-year” exclusive ad agreement

Yahoo

Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues.. Constantine von Hoffman on November 28, 2022 Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal … Continue reading Yahoo and Taboola sign “30-year” exclusive ad agreement →

Yahoo Partners With Taboola In Historic 30-Year Deal, Becoming Largest Shareholder

Yahoo

Yahoo Becomes Taboola’s Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement by Laurie Sullivan  @lauriesullivan, November 28, 2022 Yahoo, an internet pioneer, and Taboola, a recommendations engine, have announced a 30-year exclusive partnership that will create what the companies call a “contextual data powerhouse,” which will be important as the advertising industry retires browser cookies. The … Continue reading Yahoo Partners With Taboola In Historic 30-Year Deal, Becoming Largest Shareholder →

Lowe’s and Yahoo team up for retail media partnership

Yahoo

Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network. Chris Wood on October 13, 2022  Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next … Continue reading Lowe’s and Yahoo team up for retail media partnership →

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