Nicholas Ruggieri July 27, 2021 For years, our team spent our days in a cluttered, cramped office space in New York. It was the heart of our operations and what kept us on track, or so we thought. We were hunting for a larger space to accommodate a growing team when the pandemic hit and … Continue reading The Art of Good Remote Work Communications: Learn When to Pick up the Phone
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech. Pamela Parker on July 22, 2021 When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and … Continue reading Marketing work management: the forgotten essential
If companies are in doubt, they should consult their marketers. Chris Wood on July 21, 2021 This week’s Marketoon speaks to the tortuous decision employers and their teams might have to make if the world ever gets on the other side of the pandemic. Fishburne’s take: Separate from the obvious benefits of schedule flexibility and … Continue reading Work from where: Marketoon of the Week
John Suarez July 20, 2021 So you want to use video marketing to improve your search presence? Let’s talk. If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. And … Continue reading How to Make Video Marketing Work for Your SEO Strategy
Nichole Kelly July 17, 2021 Offices are starting to re-open and employees are having to make decisions about their comfort level with coming back to the office. For some, the request to come back isn’t an easy one. The anxiety of being around people is something that will take time to untrain and overcome. Yet, … Continue reading Managing Mental Health During The Call Back To Work
Susan Hunt July 14, 2021 The world’s largest study of a four day work week came out in June and researchers declared the change “an overwhelming success”. Iceland held two separate large scale trials over four years. They found, not surprisingly, that working fewer hours for the same pay improved wellbeing and happiness for workers. … Continue reading Is a 4 Day Work Week Headed Your Way?
Nura Eston July 9, 2021 Have you ever wondered what interchange is, and why you’re charged fees for it? Here’s what you need to know. What is interchange? When a customer makes a purchase using a credit or debit card, your business pays a fee to a credit card processor. That fee is made up … Continue reading Interchange Basics: How Does It Work, and Where Does the Money Go?
Sophie Beard July 8, 2021 The Instagram Creator Week shone the spotlight on how its algorithm works, all the insights may surprise you. Instagram has revealed that they don’t have just one algorithm, in fact there are a variety of algorithms, classifiers, and processes. Each part of the app – Feed, Explore, Reels – uses … Continue reading How Does the Instagram Algorithm Work?
Aabhas Vijay July 7, 2021 I am an email marketing strategist, but today I am here to give you a glance at a very rarely heard term SMTP, this is the first part of a 4-5 post series in which I will cover what is SMTP, it’s the relationship with SMTP Server and SMTP relay. … Continue reading What Is SMTP and How Does It Work? Part 1
Mike Parry July 6, 2021 The answer is it very much depends on how you do it. Often seen as the dark side of email marketing, sending messages to email addresses who did not sign up directly to your brand is frowned upon by many. It’s easy to see why – my inbox is already … Continue reading Does Marketing to Third Party Email Data Work?
