Tag Archives: White

AI companies will reportedly commit to safeguards at the White House’s request

Seven AI companies commit to safeguards at the White House’s request   Kris Holt   @krisholt Microsoft, Google and OpenAI are among the leaders in the US artificial intelligence space that have committed to certain safeguards for their technology, following a push from the White House. The companies will voluntarily agree to abide by a … Continue reading AI companies will reportedly commit to safeguards at the White House’s request

Instacart announces new health offerings alongside White House partnership

  By Jessica Bursztynsky March 24, 2023   Instacart is taking a big swing in its healthy food initiative.   The grocery delivery platform announced today a handful of new offerings alongside with the White House Challenge to End Hunger and Build Healthy Communities Kickoff event. As part of its ongoing “Instacart Health” project, the … Continue reading Instacart announces new health offerings alongside White House partnership

Acadia’s Jared Belsky On Why CRO Is The New White Space

Acadia’s Jared Belsky On Why CRO Is The New White Space by Joe Mandese  @mp_joemandese, January 10, 2023 When Jared Belsky founded performance marketing agency Acadia in July 2021, he wanted to leverage a model he learned over the 13 years at 360i, which morphed from a pure-play search shop into what ultimately became one … Continue reading Acadia’s Jared Belsky On Why CRO Is The New White Space

Why the focus on ‘white fragility’ is a distraction

By Porter Braswell   August 03, 2022     In the wake of George Floyd’s murder in May 2020, the term “white fragility” soared to prominence in American culture. Fueled by social media and corporate diversity initiatives, the nuanced arguments behind the term were quickly accepted as fact, particularly by certain progressives eager to demonstrate … Continue reading Why the focus on ‘white fragility’ is a distraction

3 ways Black workers say their white colleagues and managers can support them

By Jennifer R. Joe and Wendy K. Smith—The Conversation   February 12, 2022   President Joe Biden committed the U.S. government to racial equity by issuing four executive orders on Jan. 26 that seek to curb systemic racism. In the orders, he cited the killing of George Floyd in 2020, which sparked months of protests … Continue reading 3 ways Black workers say their white colleagues and managers can support them

Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?

Dmytro Spilka January 7, 2021 It was the election that has previously been dubbed ‘the battle for America’s soul.’ The age-old choice between Democrat and Republican seemed to move up a gear in 2020, as Donald Trump launched a fierce campaign to extend his presidency against former vice-president Joe Biden. The democrat nominee won on … Continue reading Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?

11 SEO Tactics to Optimize eBooks and White Papers

Kelly Groover — February 7, 2020 Do you currently use white papers, eBooks, or infographics to generate leads? According to the Content Marketing Institute’s 2019 Benchmarks for Content Marketing Report, 55% of B2B companies create white papers, 51% write eBooks, and 67% design infographics as a part of their content strategy. Not convinced you should … Continue reading 11 SEO Tactics to Optimize eBooks and White Papers