Tag Archives: West

Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West

How do you successfully track how your online campaigns are influencing consumers’ offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more. Mark Traphagen on March 25, 2016 Sooner or later, most marketers come to realize that their analytics software never tells the whole story. Most … Continue reading Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West

Search Engine Land’s SMX West Is Next Week – Here’s How to Attend (delete)

Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers… Please visit Marketing Land for the full article. Marketing Land – Internet … Continue reading Search Engine Land’s SMX West Is Next Week – Here’s How to Attend (delete)