Chris Sheehy January 3, 2021 If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix. One of the main reasons these platforms are attractive is their ease in setup and updating. Even if you hire a designer to create your … Continue reading Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…
Angela Hausman, PhD December 28, 2020 Did you know that poorly designed websites can kill your online performance and damage your reputation? Check out this 2020 award-winning web design for a French company. Note the clean lines, the dramatic images, and easy navigation that make this website both functional and visually appealing. In fact, a … Continue reading Poorly Designed Websites Can Kill Your Performance and Reputation
Evanne Farmer December 9, 2020 Search engine optimization (SEO) is used to improve a website’s ranking on major search engines like Google and Bing. Invesp explains that it is especially useful for businesses to grow and increase revenue, as “more than half (62%) of U.S. consumers with internet access now shop online at least once … Continue reading How to Strengthen Your Website’s SEO
Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
Keegan Gallup August 4, 2020 Just like there is a need for physical buildings to be ADA-compliant and include accessible entryways and other accommodations, the same needs to be done for websites to make it possible for people with disabilities to more easily navigate a business’ website. Business owners who do not comply with ADA … Continue reading ADA-Compliant Websites and How to Make Sure You Have One
Jon-Mikel Bailey — June 1, 2020 SEO or search engine optimization is the practice of getting your website to rank well for targeted keywords and phrases. It used to be super easy to do but that was like 20 years ago. Now, SEO is an ongoing practice that takes skill and patience. Achieving a ranking … Continue reading 3 Things That Can Help or Hurt Your Website’s SEO
Why Google Organic Traffic To Websites Continues To Fall by Laurie Sullivan @lauriesullivan, May 28, 2020 Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website, and retailers acknowledge that they do not see the same volume of traffic from organic search as before the COVID-19 pandemic, … Continue reading Why Google Organic Traffic To Websites Continues To Fall
Barry Roos — May 27, 2020 After the pandemic, a lot of things will go back to normal for small businesses. But, some things will remain changed forever. Here are five things that I think will change permanently for small business websites around the globe. No Companies Without Websites After The Pandemic There will no … Continue reading 5 Things That Will Change Forever For Small Business Websites
Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2020 Twenty percent of marketers in SimilarWeb’s State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority for 2020. Many will … Continue reading Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers
Dan Fries — February 4, 2020 You might be surprised to know that nearly half of all small businesses don’t have a website. It’s almost impossible to overstate the importance of website ownership to businesses, large and small alike. The Internet gives even the smallest of startup companies a chance to connect with millions of … Continue reading The Importance of Websites for Business
