Tag Archives: Ways

4 Ways to Improve Diversity and Inclusion in the Workplace

Paul Keijzer August 17, 2020 Promoting inclusiveness and diversity within your workplace is one of the best ways to develop an open-minded company culture, but it takes true commitment from the entire team to get it right. According to LinkedIn’s Global Recruiting Trends 2018 report, diversity is an accelerating trend that is changing and impacting … Continue reading 4 Ways to Improve Diversity and Inclusion in the Workplace →

Website Accessibility: 5 Ways Compliance Impacts Your Business

Web Accessibility

Erika Giles August 17, 2020 It is easy to get caught up in the many aspects of creating a website, which may cause you to forget about making your website accessible to those with disabilities. Website accessibility is essential for compliance and, even more importantly, for customer experience. Let’s dive into why accessibility compliance matters … Continue reading Website Accessibility: 5 Ways Compliance Impacts Your Business →

5 Expert Ways to Increase Your eCommerce Customer Service

Customer Service

Victoria Taylor August 16, 2020 One of the most critical assets to your eCommerce business is your customer. Without them, you’d run out of business. Customer service can make or break your brand. Around 74% of people are likely to switch brands if they find the purchasing process too complicated. Not to mention after one … Continue reading 5 Expert Ways to Increase Your eCommerce Customer Service →

10 Ways to Tell Your Employer Brand Story in Your Hiring Process

Employee Engagement

Katy French August 12, 2020 No matter how great your company is, finding the right talent is tricky. You need to reach the right candidates, show them why they should want to work for you, and create a consistent experience, from the first time they encounter your brand, to the moment they accept the job … Continue reading 10 Ways to Tell Your Employer Brand Story in Your Hiring Process →

4 Ways to Use Personalization to Grow Your Ecommerce Website

Personalization

Jared Atchison August 7, 2020 Do you want to take your online store to the next level and become a globally recognized brand? The path to the top of this journey isn’t easy, but it’s possible. You have to create a customer-centric website, a social media page that’s helpful and entertaining, and a robust email … Continue reading 4 Ways to Use Personalization to Grow Your Ecommerce Website →

7 Ways Blogging Boosts Your Business

Blogging Lessons

Angela Hausman, PhD August 7, 2020 It’s impossible to overstate the importance of content marketing, and now more than ever, most business websites concentrate significant, sustained effort to turn out high-quality, shareable content across multiple platforms. Blogging boosts your business, especially when combined with social media and other digital marketing strategies, like advertising. How blogging … Continue reading 7 Ways Blogging Boosts Your Business →

4 Ways to Add Video to Your Marketing Strategy

Video Marketing

Tom Wozniak August 3, 2020 Video is widely recognized as one of the most powerful tools for marketing and communication. Having put together various types of video marketing programs for multiple companies over the years, I’m a big believer in the effectiveness of video as a tool in your content marketing program. Below are four … Continue reading 4 Ways to Add Video to Your Marketing Strategy →

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

Business Blogging

Howard J. Sewell August 3, 2020 Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are … Continue reading 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand →

9 Ways to Level Up Your Facebook Video Marketing

Video Marketing

Michelle Morgan August 1, 2020 Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video. The only problem? Video marketing can be intimidating for those who haven’t done it. In this post, I’m … Continue reading 9 Ways to Level Up Your Facebook Video Marketing →

5 Ways to Bounce Back From a Bad Business Reputation

Business Recovery

Mike Kappel July 31, 2020 Your business’s reputation is a powerful thing. It can either be one of your greatest assets or one of your biggest liabilities. As a business owner, you’re probably well aware that reputations can take years to build, but only seconds to tarnish. And, rebuilding your business reputation can be difficult—but … Continue reading 5 Ways to Bounce Back From a Bad Business Reputation →