Tag Archives: Ways

The rise of passive opt outs: Four ways to boost engagement

Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. Kyle Henderick on March 30, 2018    In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers … Continue reading The rise of passive opt outs: Four ways to boost engagement →

3 Ways Gamification Can Enhance Behavior Management

Paul Keijzer — March 30, 2018 Follow @Paul_Keijzer— March 30, 2018 When people think of gamification their first instinct is to write it off as a one-time, short-term solution that addresses current challenges and issues. Primarily their impression is that gamification is suited for short-term strategies and promotions. That has to be the biggest misunderstanding … Continue reading 3 Ways Gamification Can Enhance Behavior Management →

5 Ways to Help Your Business Stay Afloat During a Rough Financial Period

Franklin Manuel — March 28, 2018 — March 28, 2018 The scary (or exciting) thing about business is that things can change at any moment. All it takes is one little incident or unfortunate circumstance and your company’s entire situation and outlook can change, for better or worse. The question is, are you prepared to … Continue reading 5 Ways to Help Your Business Stay Afloat During a Rough Financial Period →

6 Ways to Use Personalization In Email Subject Lines for Better Open Rates

Amreen Bhujwala — March 28, 2018 — March 28, 2018 A lot goes into crafting the perfect subject line. The subject line of your email is one of the first impressions someone gets from your brand, especially when you’re sending them an email for the first time. After the ‘From’ name the subject line is … Continue reading 6 Ways to Use Personalization In Email Subject Lines for Better Open Rates →