Margaret JacobyApril 24, 2015 Hiring and training a new employee is often just as stressful for managers as it is for the new hire. Preparing the necessary paperwork, outlining job responsibilities (especially if you’re creating a new position), and making sure the employee knows the ins and outs of your company are all important aspects … Continue reading Onboarding Employees: Waste of Time or Strategic Process?
Rachel Clapp MillerApril 24, 2015 The competitive nature of salespeople mean that they hate to lose. Giving up an opportunity to make a sale just isn’t in the typical salesperson’s DNA. Like a bad relationship, salespeople can linger too long hoping they’ll be able to change the circumstances. Sometimes though, you need to focus your … Continue reading Work Smarter: Don’t Waste Time on Deals That Won’t Happen
Ron JohnsonMarch 26, 2015 Google’s own wealth of information coupled with the experience of marketers worldwide has shown that AdWords campaigns can bring substantial benefits to companies and organizations who want to increase their visibility and success. At least when the campaigns are properly developed and managed. On the other side, we have numerous entities … Continue reading How To Completely Waste Your Google AdWords Budget In 2015
Craig SullivanFebruary 9, 2015 The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to check whether my experiment is working?” I’ve been doing split and multivariate tests since 2004, and have watched nearly every one like a … Continue reading Why A/A Testing is a Waste of Time
Jawad Khan November 17, 2014 If you’re new to blogging or just starting a new blog for your company, I’m sure one of your biggest concerns is generating regular traffic. Every day you experiment with different traffic generation strategies and try to find the secret formula that can open floodgates of visitors to your blog. … Continue reading The Conventional Traffic Advice Is a Waste of Time – Here’s What Really Works
