Tag Archives: Wants

Google New Ranking Algorithm Wants Content Written For Humans

Google Ranking

Google’s New Ranking Algorithm Wants Content Written For Humans by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2022 Google will initiate a site-wide algorithm update next week called the “helpful content update,” intended to devalue content written for search engines. In other words, the algorithm looks for and prefers content written for humans. It will … Continue reading Google New Ranking Algorithm Wants Content Written For Humans →

When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”

Games

By Jeff Beer   June 23, 2022   When Netflix first launched into streaming back in 2007, the overall goal was to give people an entertainment option that was better than what they were getting on broadcast television. Now, Netflix co-CEO and chief content officer Ted Sarandos says the goal remains the same as the … Continue reading When it comes to advertising, Netflix co-CEO says it wants to be “better than TV” →

Arianna Huffington wants employers to take mental health and wellness more seriously

Employee Engagement

By Shalene Gupta     June 07, 2022 In 2007, Arianna Huffington passed out while checking emails, hit her head, and broke her cheekbone. She’d been working 18-hour days to build The Huffington Post (now HuffPost) and she was exhausted. The accident triggered a wake-up call about sustainable work habits. In 2016, she launched Thrive, … Continue reading Arianna Huffington wants employers to take mental health and wellness more seriously →

Leaders: This is how your team wants you to respond to political issues

Leadership Skills

By Roxanne Petraeus     May 22, 2022 I used to think great leaders had the answers; now I think great leaders grapple with hard questions, especially the ones that elude easy answers.    I started my company a few months before the pandemic. Since then, almost every month has brought some massive world event, natural … Continue reading Leaders: This is how your team wants you to respond to political issues →

Public wants to know where brands stand on issues, surveys show

Branding Awareness

71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show →

Coinbase wants to be the Instagram of Web3 with its NFT marketplace

Web3-Crypt

By Connie Lin   April 20, 2022   As Coinbase rolls out beta testing for its NFT trading platform Wednesday, it joins a host of cryptocurrency exchanges that are reconfiguring themselves for tokenized collectibles. In many ways, that’s a natural evolution for blockchain businesses, but unlike rival platforms, Coinbase NFT clearly aspires to go beyond … Continue reading Coinbase wants to be the Instagram of Web3 with its NFT marketplace →

Google Ads wants advertisers to give broad match another shot

Keyword Search

Broad match keyword suggestions will start surfacing in Recommendations Ginny Marvin on November 16, 2020 Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said … Continue reading Google Ads wants advertisers to give broad match another shot →

WPP wants to train 50K employes on AI. Here’s how they plan to do it.

Employee Training

CTO Stephan Pretorius lifts the curtain on the holding company’s large-scale training plans and sheds light on how his team is able to break down barriers across business units. Amy Gesenhues on March 20, 2020 Last month, WPP, the holding company for multiple agencies and networks including Oglivy, GroupM and Kantar, released its annual results … Continue reading WPP wants to train 50K employes on AI. Here’s how they plan to do it. →

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