Tag Archives: Wants

Google Ads wants advertisers to give broad match another shot

Keyword Search

Broad match keyword suggestions will start surfacing in Recommendations Ginny Marvin on November 16, 2020 Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said … Continue reading Google Ads wants advertisers to give broad match another shot →

WPP wants to train 50K employes on AI. Here’s how they plan to do it.

Employee Training

CTO Stephan Pretorius lifts the curtain on the holding company’s large-scale training plans and sheds light on how his team is able to break down barriers across business units. Amy Gesenhues on March 20, 2020 Last month, WPP, the holding company for multiple agencies and networks including Oglivy, GroupM and Kantar, released its annual results … Continue reading WPP wants to train 50K employes on AI. Here’s how they plan to do it. →

What Talent Acquisition Wants From AI And Automation

Talent Hiring

Ji-A Min — November 17, 2017 — November 17, 2017 Jobvite recently published a survey on how recruiters feel about AI and automation in talent acquisition. In recruiting, artificial intelligence is being used to streamline or automate some part of the workflow, especially repetitive, high-volume, administrative tasks. Contrary to popular belief, the talent acquisition field … Continue reading What Talent Acquisition Wants From AI And Automation →

Facebook wants to automate publishers’ direct-sold video ad deals

Facebook Publishing

Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps. Tim Peterson on May 23, 2017   Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad … Continue reading Facebook wants to automate publishers’ direct-sold video ad deals →

Don’t just appeal to a local searcher’s wants or needs, focus on the journey

Business Development

You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. Lydia Jorden on January 3, 2017   Millennial travelers have been yearning for genuine, local experiences that deliver a special … Continue reading Don’t just appeal to a local searcher’s wants or needs, focus on the journey →

Facebook wants to show brands how its ads measure up against TV, others

Facebook Engagement

Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016    On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others →

Nobody Wants To Admit This, But Good People Are The Ones Who Kill Startups

Startup Success

by Dennis Yu Follow @dennisyuSeptember 7, 2016 You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will … Continue reading Nobody Wants To Admit This, But Good People Are The Ones Who Kill Startups →

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