New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return. By Mark Stouse February 18, 2026 The latest GTM Effectiveness Report from Proof Causal.ai and Fiduciari makes the numbers difficult to ignore. Across enterprise B2B go-to-market functions, roughly 53% of GTM spend was ineffective … Continue reading The GTM spending problem no one wants to admit
Tag Archives: Wants
Mark Zuckerberg testifies in social media addiction trial that Meta just wants Instagram to be ‘useful’
Mark Zuckerberg testifies in social media addiction trial that Meta just wants Instagram to be ‘useful’ The company has tried to downplay the idea that its apps can be addictive. Karissa Bell Wed, February 18, 2026 Meta CEO and Chairman Mark Zuckerberg arrives at Los Angeles Superior Court ahead of the social … Continue reading Mark Zuckerberg testifies in social media addiction trial that Meta just wants Instagram to be ‘useful’
Jamie Dimon wants government to restrict AI layoffs
January 23, 2026 Jamie Dimon wants government to restrict AI layoffs
The new ‘Be The People’ campaign wants to turn hundreds of millions of Americans into problem-solvers
January 20, 2026 The new ‘Be The People’ campaign wants to turn hundreds of millions of Americans into problem-solvers
Shopify wants to put commerce inside every AI conversation
Universal Commerce Protocol lets AI agents connect directly to merchants and complete transactions in platforms like ChatGPT, Gemini and Copilot. By Constantine von Hoffman January 12, 2026 Shopify announced the Universal Commerce Protocol (UCP) (February 24, 2026), an open standard co-developed with Google that lets AI agents connect directly to merchants and complete … Continue reading Shopify wants to put commerce inside every AI conversation
OpenAI wants your brand mascot on Sora. What could possibly go wrong?
November 08, 2025 OpenAI wants your brand mascot on Sora. What could possibly go wrong? When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI … Continue reading OpenAI wants your brand mascot on Sora. What could possibly go wrong?
OpenAI’s first major brand campaign wants to win your heart and mind
September 28, 2025 OpenAI’s first major brand campaign wants to win your heart and mind A young couple is casually hanging out in an apartment. The girl takes a fork full of food off a plate, as the young man asks, “Good?” She nods, furrowing her brow in a way that signals slight surprise that … Continue reading OpenAI’s first major brand campaign wants to win your heart and mind
Intel wants a second bite at the Apple—and this time might be better
September 25, 2025 Intel wants a second bite at the Apple—and this time might be better Their cultures have clashed in the past. Now, a new collaboration will take place amid rising geopolitical tensions. span>span]:whitespace-nowrap”>
GrowthLoop wants to help retailers capture more retail media dollars
Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales. Mike Pastore on September 18, 2025 Composable CDP vendor GrowthLoop entered the retail media network (RMN) space this week, launching a solution to help retailers organize their data and scale their media offerings. Retailers offering … Continue reading GrowthLoop wants to help retailers capture more retail media dollars
Marketing leadership asks for radical candor but wants compliance
When radical candor and transparency are reduced to slogans, marketing teams pay the price — through burnout, disillusionment and broken trust. Jay Mandel on August 22, 2025 Marketers love bold words. Radical candor. Radical transparency. Radical acceptance. They sound daring, but in practice, they’re often hollow — more performance than principle. In organizations where … Continue reading Marketing leadership asks for radical candor but wants compliance