Tag Archives: Wanna

Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum

by Sean Hargrave, Staff Writer, September 30, 2016 Viewability just became even more interesting — and perplexing. Could the standards that are there to protect and serve be doing the exact opposite? Well, that’s the uncomfortable conclusion from the latest research from InSkin Media, which tracks eye movement (via Sticky) to compare how long an … Continue reading Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum →

Wanna Push Up Conversions? Try Being A Weekend Wonder

Conversion Management

by Sean Hargrave, Staff Writer, August 31, 2016 It isn’t just me, then. And it’s not just you either. It looks like there are rather a lot of us checking our emails at the weekend. Not only that, we’re also doing something about it. The weekends, it turns out, are fast becoming the optimum time … Continue reading Wanna Push Up Conversions? Try Being A Weekend Wonder →

So, You Wanna Be A Rock Star (In Content Marketing)? [Infographic]

Content Marketing

Angela Hausman, PhDJanuary 20, 2015 Content marketing was once an effective means to draw visitors and establish thought leadership until Google Panda (Penguin, Hummingbird, etc.) mandated fresh content on a consistent basis. Now, being a content marketing rock star is difficult as content fights for attention in an increasingly crowded Internet. Of course, the solution … Continue reading So, You Wanna Be A Rock Star (In Content Marketing)? [Infographic] →