Josh Swenson — August 13, 2019 — August 13, 2019 rawpixel / Pixabay We’ve all heard about the importance of sales and marketing alignment. It makes for a better business, it grows revenue, and overall it makes everyone happier. But what does sales and marketing alignment have to do with a referral strategy? A lot, … Continue reading How Marketing Can Motivate Sales (and Vice Versa)
Tag Archives: Versa
How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)
by Erin Sagin December 7, 2015December 7, 2015 During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a silo. The paid media guy was responsible for paid media. … Continue reading How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)