Tag Archives: Variable

The marketing variable no dashboard can measure

New research suggests your CMO’s personal life may shape marketing strategy as much as customer data, with implications for every marketing team. By Constantine von Hoffman Published on June 25, 2026 Marketers spend a lot of time talking about AI, customer data, and analytics. A new study suggests another factor shaping … Continue reading The marketing variable no dashboard can measure →

How to Make Variable Pricing Work for Your Business

Sales Techniques

Zach Heller — July 25, 2017 Follow @zheller — July 25, 2017 Pricing is one of the most under-discussed, under-utilized tools in marketing. Though it is one of the Four Ps we all learn about in Marketing 101, we too often take for granted that the price is the price and there’s nothing we can … Continue reading How to Make Variable Pricing Work for Your Business →