Your AI tools may be doing exactly what you asked. That doesn’t mean they’re doing what the business needs. By Jaimon Hancock Published on June 22, 2026 It’s never been easier to hand marketing work over to automation. Ad platforms will manage bidding, targeting, and creative. CRMs will score leads, trigger workflows, and … Continue reading Automation doesn’t eliminate vague objectives
February 18, 2025 ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity … Continue reading ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity
Troy Kirby — May 1, 2020 In Ernest Hemingway’s The Sun Also Rises, Mike says his bankruptcy occurred two ways: Gradually, then suddenly. The untenable current situation facing small business entrepreneurs due to the 2020 COVID-19 shutdowns is no different. Everything depends on how their individual states react, plan and illustrate their importance moving forward … Continue reading Expect a Tsunami of Small Business Bankruptcies Based On Vague Government Planning
Amanda ClarkNovember 4, 2015 Wouldn’t it be great if every job posting contained a thorough description of the position, responsibilities, and qualifications? While some do an excellent job at preparing job seekers, others leave much to be desired. It can be tough to figure out how to customize your cover letter (and your resume) when … Continue reading Crafting an Engaging Cover Letter from a Vague Job Description (OSGT) (EC)
