Chris Lucas December 9, 2014 As universities improve their digital marketing, they are adopting strategies that also apply to the business world. Higher ed branding is becoming more sophisticated and targeted. Although their audience and sales funnels are different from the typical small business, universities can offer high-performing solutions to standard marketing problems. … Continue reading University Branding: How Colleges Utilize Their Brand (and How You Can Too!)
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How To Utilize Your Business Database
By Jonathan Lewis, Published November 2, 2014 We recently had an enquiry into database management and what is generally best practice. Their question was split into 3 parts: How can I manage unsubscribers? Whose email addresses are bouncing (and what should we do once we’ve found out the specific emails)? Who is opening my mailings … Continue reading How To Utilize Your Business Database