Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals by Wayne Friedman , March 9, 2023 Fewer TV advertising dollars are expected to be spent in upfront deal-making in this year versus a year ago, according to a new survey from Advertiser Perceptions. Just 49% of more than 300 U.S. marketers and … Continue reading Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals
Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’ by Dave Morgan , Featured Contributor, February 9, 2023 The video ad currency gauntlet has been thrown. I spent a good portion of (February 13, 2023) at NBCUniversal Advertising’s third annual technology conference, One23 — what TransUnion’s strategy vice president, Frans Vermeulen, aptly … Continue reading Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’
Is It Time For An Addressable Upfront? by Karlene Lukovitz @KLmarketdaily, April 22, 2022 Buy-side executives have been predicting and/or calling for the demise of the TV upfronts system for years now, and the upheaval wrought by the pandemic and the shift from linear to streaming has already forced significant change, or least adjustment. In … Continue reading Is It Time For An Addressable Upfront?
Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. Amy Gesenhues on February 27, 2019 Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and … Continue reading Facebook Showcase offers upfront ad buys against premium video content
Personal Branding Blog — August 9, 2017 Septimiu88 / Pixabay Reputation management and personal brand development begin with good first impressions. But an overlooked fact is that most try so hard to please, they are not honest about what they can and cannot do. The improved approach is to convey limits upfront in terms of … Continue reading Do You Honestly Convey Limits Upfront?
