Tag Archives: Unilever’s

Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda’s RMN got Unilever a delicious result. Constantine von Hoffman on January 22, 2025   Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) … Continue reading Unilever’s Ben & Jerry’s campaign shows why RMNs are the future