Dalia Dakkak November 13, 2020 With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service … Continue reading How Can Social Marketers Win the Holiday Season in Uncertain Times?
Angela Ash August 19, 2020 It has been a couple of months since the pandemic caught us unawares, with many people still struggling to come to terms with this new reality. Obviously, the crisis is coupled with a number of global consequences, with certain industries coming to the brink of extinction. This is a two-way … Continue reading Why Digital Marketing Is Imperative During Uncertain Times
Gil Cohen June 28, 2020 If there ever was a VUCA era, this is it. Volatility, uncertainty, complexity, and ambiguity are being felt by people and organizations everywhere. Employee experience design has become more important than ever in supporting employee wellness and nurturing workforce performance. When faced with change, individuals experience a variety of emotional … Continue reading How to Create Your Employee Experience Design in Uncertain Times
Julie Winkle Giulioni — May 15, 2020 I was speaking with a colleague recently who said, “If I hear or read ‘these uncertain times’ once more, I’m going to scream!” And now, everywhere I turn, I’m aware of these words as well – in the news, business articles, podcasts, and advertising. While there’s no argument … Continue reading What is Certain During These Uncertain Times?
Mia Jacobs — May 1, 2020 Change is one of the few constants in life, especially in business. Enterprises that are able to adapt to change will be able to withstand not only the small fluctuations of everyday operations, but also sudden major disruptions. A global pandemic is but one possibility here; natural disasters and … Continue reading Customer Retention Strategies That Work in Uncertain Times
Chris Weissman — April 14, 2020 Over the past 30 years, I’ve taken note of the different ways consumers respond to market uncertainty. In the savings and loan crisis of the 1980s, for example, shoppers tightened their belts. In 1999, panicked preppers flooded the stores to stockpile goods for (an ultimately illusory) Y2K. And after … Continue reading Brand Building in Uncertain Times
Megan Heuer — March 19, 2020 There’s no shortage right now of tips for how to work from home and how to run virtual events (including ours). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and … Continue reading Ideas For Revenue Teams to Make Uncertain Times a Little Better
Karl Sakas — September 17, 2018 Follow @KarlSakas — September 17, 2018 Facing uncertainty as you make decisions at your agency? You can use decisionmaking “tells” to keep moving forward. When you’re making decisions, you rarely have all the info you need—you need to decide with incomplete or conflicting data. For example, some job candidates … Continue reading How to Read Minds: Use These “Tells” to Make Uncertain Decisions
by Austin Iuliano July 12, 2016 Follow @austiniulianoJuly 12, 2016 How to Handle an Uncertain Future as an Entrepreneur One week you are swimming in cash, opportunities, new ventures, success, and everything that you can dream. The next week your opportunities, leads, cash reserves, and success seem to evaporate faster than a glass of water … Continue reading How to Handle an Uncertain Future as an Entrepreneur