Chloe BasterfieldJune 29, 2015 Discover lesser-used metrics that can deliver more valuable insights when it comes to trending topics. Understanding what your customers want is hugely important for Marketing, Sales, Customer Service and HR teams. Social media is a rich seam of data which will help all your departments understand customers’ journeys. Departments can then … Continue reading 5 Underrated Twitter Metrics You Should Be Using
Ciaran BlumenfeldJune 28, 2015 Ready to start tracking Hashtags? Here’s a how to set up tracking on both Twitter and Instagram. Adding A NEW Hashtag To Your Dashboard: 1. Open your My Hashtags Page. 2. Click on the Add Hashtag Button in the upper right hand corner of the page. This will open up a … Continue reading How To Set Up Hashtracking Hashtag Tracking For Twitter And Instagram
Susan TuckerJune 25, 2015 Twitter is practically a grandfather in the social media sphere these days. Having been around and active since 2006, this platform has gone around the block a few times. And, just like George Clooney, who has only gotten better with age, Twitter still remains one of the hottest platforms for growing … Continue reading 6 Reasons Twitter Still Rocks
VerticalResponseJune 25, 2015 Twitter has fundamentally changed the way that customer service interactions take place. For years, consumer concerns often went unheard or were swept under the rug to protect a company’s overall image. The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over … Continue reading 4 Twitter Tools that Help You With Customer Service
Germany KentJune 24, 2015 When Twitter launched in 2006, it was as a simple social network; a place for a quick status update. It grew like crazy — 302 million monthly users by this March — as we discovered its countless uses. Now Twitter is an essential way to communicate, with incredible power to improve … Continue reading Tweeting Without Regret: 7 Top Tips for a Positive, Rewarding Presence on Twitter
Christine SkiffingtonJune 23, 2015 Twitter provides businesses with great opportunities like real-time marketing and instant connections with their audience in a casual, meaningful way. In fewer than 140 characters, businesses have the power to captivate and engage with thousands of users. Consider these tactics to maximize the benefits of your business’s Twitter account. Tip #1: … Continue reading 4 Ways Businesses Can Maximize Their Time On Twitter
Sally FalkowJune 20, 2015 The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR … Continue reading How to Use Twitter in Media Relations
Stephanie ClarkJune 20, 2015 While Facebook, Google+, and LinkedIn can allow you to share information and ideas, Twitter has become the most effective Social Media platform in helping today’s business owner reach the largest group of people. When it comes to marketing your business, most business owners want to use a social media site that … Continue reading 4 Types Of People You Should Follow On Twitter Right Now
Maddy OsmanJune 19, 2015 I recently discovered how fun and useful Twitter Chats can be from a business perspective. Twitter Chats might be the most underappreciated small business marketing and outreach tool. They give businesses a free, regularly-occurring way to network with industry influencers. This is the first time I’ve really dabbled with them. I … Continue reading How Do Twitter Chats Work For Small Business?
Ciaran BlumenfeldJune 18, 2015 As Social Media Marketing dollars are spread thinner, the debate about advertising on Twitter vs other platforms has become a heated one. Dozens of articles have been circulating about what works now for advertising on Twitter, and there’s sure to be a dozen more in a month’s time. But one thing … Continue reading Why Twitter Is Important For Businesses
