March 19, 2026 Spring equinox 2026: Time, meaning, and the science behind the turning of the seasons BY Shannon Cudd Spring is a glorious, warm season after the harsh cold of winter—filled with light and more sun-induced vitamin D. Friday, March 20, 2026 (at exactly 10:46 a.m. ET), marks both its triumphant return in the Northern … Continue reading Spring equinox 2026: Time, meaning, and the science behind the turning of the seasons
February 02, 2026 SpaceX Is buying xAI—and turning the rocket company into an AI infrastructure giant
From automotive to beauty and travel, AI is enabling brands to generate bespoke content and experiences with customers instead of for them. John Premkumar on December 1, 2025 The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity … Continue reading AI is turning personalization into a two-way conversation
Turning Black Friday Message Fatigue Upside Down by Laurie Sullivan , Staff Writer, November 21, 2025 Consumer fatigue is driven not by message volume in ads, but by ads with irrelevant messages, according to a new report that analyzes Black Friday and Cyber Monday messages and campaigns. The report finds that some 56% of consumers … Continue reading Turning Black Friday Message Fatigue Upside Down
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. Brightspot on October 13, 2025 For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the … Continue reading AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot
Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events. Steve Armenti on August 21, 2025 Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events beat scale for driving qualified pipeline. These intimate … Continue reading A strategic framework for turning small-scale events into ABM wins
August 05, 2025 Police are turning to improv to improve leadership skills BY Tyler Dean Kempf Discomfort is common in leadership training, but it’s especially palpable when you walk into a room of police commanders and ask them to say “Yes, and…” That’s the scene I step into regularly as part of my work with the … Continue reading Police are turning to improv to improve leadership skills
Performance-Driven M&A Deals Turning Hot by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2025 Demand for scalable, data-led solutions has driven a 20% rise in performance-related deals and a 196% increase in median deals during the past decade, according to WY Partners, a UK-based media and technology advisory firm. The company combined data from its … Continue reading Performance-Driven M&A Deals Turning Hot
March 18, 2025 Meet 15 companies that are turning ads and marketing into cultural moments BY Jeff Beer It’s easy to say that the name of the advertising game has always been attention. But the level of skill, belief, strategic rigor, creative confidence, and sheer will required to win this game has never been higher or … Continue reading Meet 15 companies that are turning ads and marketing into cultural moments
January 15, 2025 Is Art Basel’s AI embrace a turning point for the art world? The art authority’s foray into AI challenges the industry’s resistance toward it—what does this mean for creativity in the digital age? BY Peter Smart When “Théâtre D’opéra Spatial,” an AI-generated artwork, won first prize at a prestigious competition in 2022, the … Continue reading Is Art Basel’s AI embrace a turning point for the art world?
