Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor by Laurie Sullivan @lauriesullivan, August 16, 2023 Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel industry drives … Continue reading Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Must-Have Digital Nomad Apps For Better Work And Travel In 2023 ValueWalk / 02 Feb 2023 While a majority of employers have recalled their employees back into the office over the last few months – ending a nearly two-year work-from-home – ecosystem, a large majority of remote workers are still shaping the future of work and … Continue reading Must-Have Digital Nomad Apps For Better Work And Travel In 2023
As Travel Recovers, Away Taps New CMO by Sarah Mahoney @mahoney_sarah, January 23, 2023 Riding the post-pandemic-travel boom, Away has hired Carla Dunham as its new chief executive officer. She replaces Melissa Weiss, who left in July after just nine months. Dunham had been CMO at Foxtrot, a retail and ecommerce company in the grocery and … Continue reading As Travel Recovers, Away Taps New CMO
3 Ways Tech Can Simplify Business Travel Robert Hoffman / 22 Dec 2022 After the pandemic hit in 2020, business travel expenses shrunk by 52% compared to pre-pandemic levels. Now that business travel is back on the upswing heading into 2023, corporate travelers expect more out of their travel experiences — more convenience, fewer headaches, and more … Continue reading 3 Ways Tech Can Simplify Business Travel
Rakuten Travel Research Shows How Consumers Search For Deals by Laurie Sullivan , Staff Writer @lauriesullivan, August 17, 2022 The desire to travel continues to increase, and consumers are ready to spend and search for deals. Rakuten Advertising’s recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade … Continue reading Rakuten Travel Research Shows How Consumers Search For Deals
By Shalene Gupta July 29, 2022 After more than two years of the pandemic, the lure of airports and airplanes, faraway locales, and stuffed suitcases is proving to be irresistible to many Americans. According to the latest inflation tracker from market research firm Ipsos, which gathers data from 10,000 people across the globe … Continue reading Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs
Xanterra is using a customer “Golden Record” to deliver on its promise of personalized customer experiences. Jacqueline Dooley on June 23, 2022 Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share … Continue reading How unifying customer profiles is paying off for this iconic travel brand
By David Landsel May 06, 2022 Picture it—you on the perfect beach, soaking up the sun, far from home, and without a care in the world. Maybe you’re staying in a stylish Airbnb just steps away, maybe you even splurged and flew here in business class, and you’ll do the same thing when … Continue reading How Buy Now, Pay Later is changing how consumers think about travel
How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends by Jim Yu , April 28, 2021 Although COVID-19 cases have dropped in many states, life isn’t back to normal yet. This has not stopped people from traveling, however. Many are itching to get away, especially as vaccinations become available to more of the population. Now … Continue reading How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends
Travel Marketing In A Pandemic by Harvey Chipkin , Columnist, April 14, 2020 Marketing in the midst of a pandemic is a daunting prospect. What kind of messages can you deliver? How do you plan when there is so much uncertainty? Is it a good idea to market at all? Looking to marketing analytics can … Continue reading Travel Marketing In A Pandemic
