Travel Marketing In A Pandemic by Harvey Chipkin , Columnist, April 14, 2020 Marketing in the midst of a pandemic is a daunting prospect. What kind of messages can you deliver? How do you plan when there is so much uncertainty? Is it a good idea to market at all? Looking to marketing analytics can … Continue reading Travel Marketing In A Pandemic
Jada Harland — May 16, 2019 — May 16, 2019 Travel requirements may not be the highlight of a conversation with your marketing recruiter, but it needs to be discussed. Although it does not initially weigh as much as compensation and growth, travel for a new role should be considered to make an educated decision … Continue reading Why You Should Be Asking About Travel Requirements, But You’re Not!
Richard Nongard — August 3, 2018 Follow @nongard1 — August 3, 2018 By the time I reached age forty, I had never really traveled too far outside of the United States. As a kid living in South Texas my parents used to take me across the border into Mexico to do shopping, and once on … Continue reading 5 Ways World Travel Will Transform Your Leadership Skills
What’s Trending In Summer Travel Packing? by Robert Knapp , Op-Ed Contributor, June 21, 2018 Summer is here and millions will travel oceans away for a holiday, while others will stay closer to home. Wherever the journey, packing the essentials is the common thread for all travelers this summer holiday season. And what’s in your … Continue reading What’s Trending In Summer Travel Packing?
Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018. Christi Olson on January 31, 2018 From off-the-beaten-path locales to memorable experiences, travelers’ needs and wants are evolving, opening the door to new opportunities for savvy brands and impacting the way travel advertisers … Continue reading 6 hot trends travel brands should watch in 2018
Wez Maynard — July 13, 2017 Follow @wez — July 13, 2017 TheAndrasBarta / Pixabay Many travel brands have a poor reputation when it comes to user experience (UX). We’ve all come across those annoying forms, endless checkout processes and questionable mobile experiences while trying to sort out a holiday. And we’ve all given up … Continue reading 5 Ways to Improve Travel UX with Google Analytics
Karl Sakas — June 29, 2017 Follow @KarlSakas — June 29, 2017 ThePixelman / Pixabay How much should your agency charge to fly to visit clients? Enough to cover the Opportunity Cost. One agency owner reached out for help, because one of her new retainer clients was insisting the agency send someone in-person to an … Continue reading How Much Should Agencies Charge Clients For In-Person Meetings That Require Extended Travel?
John W Hayes — March 8, 2017 Follow @john_w_hayes— March 8, 2017 It’s perhaps ironic, in an age where technology brings us all closer together in the online environment, I constantly find myself sitting on trains and planes and in automobiles, travelling to various destinations to share the benefits of email, social media and content … Continue reading Becoming a Business Nomad – Have Laptop, Will Travel
Rick Goodman — March 2, 2017 Follow @DrRickGoodman— March 2, 2017 Nobody likes travel delays, but they can be especially frustrating when you’re an entrepreneur or an executive with a lot on your plate. When you have a million things you need to be doing, sitting in an airport is about the last thing in … Continue reading How to Use Travel Delays to Your Advantage
by Tanya Gazdik, November 17, 2016 The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of Canadian travel bookers notice advertising, according to a survey commissioned by Expedia Media Solutions, the ad sales division of Expedia. As booking nears and users … Continue reading Travel Ad Impact Greatest In Booking Stage