Anthony Mersino July 29, 2020 Many people think of transformation as a linear process. Whether it is a digital or agile transformation, or even a personal transformation, we like to think of it as a straight line from where we are to our goal. As a coach, and a “change agent”, I’ve been overly enthusiastic … Continue reading The Messy Middle Ground of Agile Transformation
Steven O’Donnell July 24, 2020 The seriousness of COVID-19 can be summed up in the tragic statistics we’ve all seen mounting over the weeks and months. There is, above all else, the human toll of this pandemic. There’s also the toll it’s taken on the economy, and on businesses and employers. As of this writing, … Continue reading Why COVID-19 Means Business Continuity Transformation Is a Mandate, Not an Option
Mukesh Gupta — June 11, 2020 Premise: We are living in a world where a lot of organisations are being forced to transform the way they operate. As we all know, being forced to change is not a good place to be in. The ability of leaders to lead their organisation through this transformation process … Continue reading Lessons in Leading Transformation
The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Amy Gesenhues on May 22, 2020 Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according … Continue reading How Yamaha changed its tune with its digital transformation strategy
Chintan Jain — May 20, 2020 The focus on digital transformation has never been greater. Even the companies that thought they could rely on legacy systems are now planning to go digital because of the disruptions that have been caused by the ongoing coronavirus pandemic. Organizations are trying to make sure their business strategies are … Continue reading Who Should Lead Digital Transformation Within the Enterprise?
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company. Amy Gesenhues on May 6, 2020 Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test … Continue reading Vendors go all-in on professional services to speed digital transformation
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Amy Gesenhues on April 28, 2020 Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. … Continue reading Digital transformation is no longer a buzzword. It’s an imperative.
The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation
Anthony Mersino — April 9, 2020 In part 1 of this article, we looked at the definition of Agile Transformation and talked about the 4 key focus areas of Agile Leaders. In part 2 of this article, we will explore the Characteristics that Agile Leaders Need the Most. Finally, we discuss an uncomfortable truth that … Continue reading Agile Leader Role During an Agile Transformation Part 2
Anthony Mersino — April 6, 2020 What is the Agile Leader Role during an Agile Transformation? Agile Transformations are a popular activity right now. If you are an agile leader, you may be wondering what is the role that you play in an Agile Transformation. This 2-part article begins with what is meant by Agile … Continue reading Agile Leader Role During an Agile Transformation