Tag Archives: Transformation

How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation

How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation Dmytro Spilka / 28 Apr 2022   The Covid-19 pandemic has impacted how entrepreneurs operate all around the world. Although the emergence of lockdown and social distancing measures have heavily disrupted many industries in unprecedented ways, the ever-growing volume of emerging unicorns portrays … Continue reading How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation

Digital Transformation in Supply Chain Management

Digital Transformation in Supply Chain Management Gengarajan PV / 26 Apr 2022 In order to achieve a competitive edge in today’s global marketplace, businesses can use digital transformation in supply chain management to maximize efficiency, increase quality and consistency, and better serve their customers. In addition, it guarantees that the supply chain will become more … Continue reading Digital Transformation in Supply Chain Management

No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0

No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0 Vivek Goel / 22 Apr 2022   As per McKinsey, 70% of digital transformation projects fail to meet their objectives. This is a concerning statistic, especially given enterprise transformation’s global frenzy, regardless of size or revenue. After a near-successful pilot initiative, the main challenge … Continue reading No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0

Breaking down the digital transformation of today’s customer journeys

Buyers are on “the customer journey of a lifetime” coming off of a two-year period where digital became dominant and relationships were forged behind screens. Chris Wood on March 29, 2022   Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. “It’s been necessary at one time or another … Continue reading Breaking down the digital transformation of today’s customer journeys

Only 11% of CMOs say they have achieved digital transformation goals

Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals

What is digital transformation?

Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations. Karen Burka on March 4, 2022 Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Throughout this process, digital technologies become infused throughout the brand’s … Continue reading What is digital transformation?

Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation

Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation by Laurie Sullivan  @lauriesullivan, February 18, 2022 As consumers shift to buying more groceries online, the Kraft Heinz Company has entered into a multiyear partnership with Google to better understand its customers, and build the products and experiences they want. The partnership relies heavily on … Continue reading Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation