See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation. MarTechBot on December 18, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech … Continue reading Getting help with customer experience transformation: Best of the MarTechBot
Tag Archives: Transformation
MarTech’s digital transformation experts to follow
Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow. Chris Wood on October 23, 2023 Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing … Continue reading MarTech’s digital transformation experts to follow
How Tech Sprawl Actually Slows Digital Transformation
How Tech Sprawl Actually Slows Digital Transformation Nick Bandy / Oct 20, 2023 Think about the last software program you purchased for your employees. You may have needed only one or two of its features, so you kept the previous program that your employees used before as well. After that was implemented, you noticed … Continue reading How Tech Sprawl Actually Slows Digital Transformation
La-Z-Boy embarks on its digital transformation journey
How the iconic furniture brand plans to haul its data collection and analysis into the 21st century. Kim Davis on September 12, 2023 “Everything starts with a business challenge as opposed to a technological challenge,” said Jorge Calvachi. “This iconic brand is almost a hundred years old, but they have never, ever had … Continue reading La-Z-Boy embarks on its digital transformation journey
Twitter Rebrands To ‘X,’ Begins Transformation To ‘Everything App’
Twitter Rebrands To ‘X,’ Begins Transformation To ‘Everything App’ by Laurie Sullivan @lauriesullivan, July 24, 2023 Twitter has officially rebranded to “X” after owner Elon Musk changed its iconic bird logo Monday, marking the latest major shift since his takeover of the social-media platform. The change follows a chain of Musk’s companies that incorporate the letter “X.” … Continue reading Twitter Rebrands To ‘X,’ Begins Transformation To ‘Everything App’
Digital transformation not delivering enough value? Look at your APIs
By Wolf Ruzicka March 08, 2023 Today’s business leaders are understandably exhausted and stressed. Two years after the pandemic forced them to upend their business models and infrastructure, many are still grappling with how to compete effectively in the digital economy. With an economic downturn looming, business leaders and their teams are again … Continue reading Digital transformation not delivering enough value? Look at your APIs
2023 Predictions: Experience, Ecommerce and Transformation
Will automated chatbots be a force in marketing next year? There’s a better chance that headless commerce will be the story for 2023. Chris Wood on December 28, 2022 Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we … Continue reading 2023 Predictions: Experience, Ecommerce and Transformation
How Preql is Transforming Data Transformation
How Preql is Transforming Data Transformation Rekha Ravindra / 04 Dec 2022 More than one million small businesses use ecommerce platform Shopify to reach a global audience of consumers. That includes direct-to-consumer (DTC) all-stars like Allbirds, Rothy’s and Beefcake Swimwear. But online sellers like these are also ingesting data from platforms like Google Analytics, … Continue reading How Preql is Transforming Data Transformation
The digital transformation of a traditional business publisher
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences. Kim Davis on October 24, 2022 The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. … Continue reading The digital transformation of a traditional business publisher
Are Data Silos Undermining Digital Transformation?
Are Data Silos Undermining Digital Transformation? Dietmar Rietsch / 23 Sep 2022 At a time of seemingly ultrarapid digital disruptions, digital transformation in an enterprise needs a bold vision and an intent to embrace change. With the global digital transformation market projected to reach $ 2.8 trillion in 2025, leaders are expediting their transition … Continue reading Are Data Silos Undermining Digital Transformation?
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