Tag Archives: Transformation

Why COVID-19 Means Business Continuity Transformation Is a Mandate, Not an Option

Steven O’Donnell July 24, 2020 The seriousness of COVID-19 can be summed up in the tragic statistics we’ve all seen mounting over the weeks and months. There is, above all else, the human toll of this pandemic. There’s also the toll it’s taken on the economy, and on businesses and employers. As of this writing, … Continue reading Why COVID-19 Means Business Continuity Transformation Is a Mandate, Not an Option

How Yamaha changed its tune with its digital transformation strategy

The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Amy Gesenhues on May 22, 2020 Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according … Continue reading How Yamaha changed its tune with its digital transformation strategy

Who Should Lead Digital Transformation Within the Enterprise?

Chintan Jain — May 20, 2020 The focus on digital transformation has never been greater. Even the companies that thought they could rely on legacy systems are now planning to go digital because of the disruptions that have been caused by the ongoing coronavirus pandemic. Organizations are trying to make sure their business strategies are … Continue reading Who Should Lead Digital Transformation Within the Enterprise?

Vendors go all-in on professional services to speed digital transformation

For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company. Amy Gesenhues on May 6, 2020 Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test … Continue reading Vendors go all-in on professional services to speed digital transformation

Digital transformation is no longer a buzzword. It’s an imperative.

The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Amy Gesenhues on April 28, 2020 Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. … Continue reading Digital transformation is no longer a buzzword. It’s an imperative.

Discover MarTech takes a deep dive into digital transformation

The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation