A deep look at the shift from tools and workflows to governance as brands prepare for external agents, AI search and new regulatory demands. Allen Martinez on December 8, 2025 Scott Brinker and Frans Riemersma’s “Martech for 2026” keynote opened with a wall of logos — AI agents everywhere. Content production agents deployed by … Continue reading How to level up your AI maturity from tools to transformation
October 28, 2025 Five organizational transformation killers
October 09, 2025 Trust and governance in the shift to agentic transformation I recently had an unsettling rideshare experience. Let me paint a visual picture. You have a Tesla doing its self-driving thing, a guy just sitting in the driver’s seat “supervising,” and a terrified human (me) in the backseat looking on in horror. Finally, … Continue reading Trust and governance in the shift to agentic transformation
Bally’s Q2 2025 growth fuels bold ‘Bally’s 2.0’ transformation Suswati Basu Bally’s Corporation says it had “milestone achievements and marked progress” in the second quarter of 2025 as it pushes ahead with what CEO Robeson Reeves calls the “new Bally’s 2.0.” For the three months ending June 30, the company brought in $ 657.5 million … Continue reading Bally’s Q2 2025 growth fuels bold ‘Bally’s 2.0’ transformation
January 31, 2025 The missing piece to your successful digital transformation Include people in the process, from pilots to use cases, for the best results. BY Shmulik Fishman Digital transformation is the most important investment that organizations can make to drive enterprise value. That’s according to 68% of 1,600 business leaders surveyed by Deloitte. And while … Continue reading The missing piece to your successful digital transformation
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead. Chris Wood on December 30, 2024 This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue … Continue reading AI transformation: 2025 predictions
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024 As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities
Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer. Kim Davis on June 10, 2024 “I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a … Continue reading Pega’s Blueprint for digital transformation
June 08, 2024 Ultra-endurance athlete Rich Roll explains the practices that fuel transformation Rich Roll discusses his fundamental mindset tool, his ongoing journey to uncouple suffering and achievement, and how he disrupts his routine to discover new possibilities. BY Jenna Abdou When Rich Roll was in his early forties, he went on a run that changed … Continue reading Ultra-endurance athlete Rich Roll explains the practices that fuel transformation
Digital transformation shouldn’t sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation. RJ Licata on June 5, 2024 With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and … Continue reading How to safeguard your brand during a digital transformation
