What Does Today’s Marketing Performance Look Like? by Laurie Sullivan , Staff Writer, November 28, 2025 Marketers using an integrated framework or digital platform that consolidates data, processes, and tools from various sources into one view to manage and improve performance across different domains face fewer barriers when it comes to proving value for the company. … Continue reading What Does Today’s Marketing Performance Look Like?
By Kelly Cloonan February 07, 2024 Spotify’s posts subscriber growth: Spotify reported a 23% rise in monthly active users in the fourth quarter, which now total 602 million, just ahead of analysts’ expectations of 601.33 million. The rise, announced Tuesday, comes after the company raised subscriber prices and cut thousands of employees in a … Continue reading Today’s top business headlines: Spotify adds users, Boeing faces new pressures, and Adam Neumann eyes a WeWork comeback
Everyone Looks Alike To Today’s Lookalikes by Dave Morgan , Featured Contributor, December 29, 2022 The following was previously published in an earlier edition of Media Insider. Predictive segmentation in advertising typically refers to the technique of identifying and bucketing audiences that are likely to share lifestyle and purchase behaviors and, therefore, be similarly … Continue reading Everyone Looks Alike To Today’s Lookalikes
What Makes A Great CMO In Today’s Market by Cory Treffiletti , Featured Contributor, August 1, 2018 I spent the last 10 to 15 years doing lots of B2B marketing and speaking to the enterprise. Prior to that, I worked on consumer brands like Disney, Discover Communications and BMW. One thing I’ve come to realize … Continue reading What Makes A Great CMO In Today’s Market
