By Jessica Bursztynsky April 11, 2023 An upbeat woman takes to TikTok to bring users along for her mid-morning hydration hit. She rummages through a caddy full of flavor packets, screaming “crushed pineapple” once she picks one. She grabs her cup of ice and water, then moves toward her “water bar,” which is stocked … Continue reading What is WaterTok? Why flavored water is blowing up on TikTok
For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain by Sarah Mahoney @mahoney_sarah, April 5, 2023 When it comes to teen spending, some things haven’t changed much. Boys’ highest priority continues to be food, while for girls, it is clothing. But the latest Piper Sandler spending survey reveals plenty of brand shifts in the past … Continue reading For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
It’s far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn’t solve the real problem: Protecting consumer data. Constantine von Hoffman on March 27, 2023 Marketers are closely watching the Congressional debate over banning TikTok. The social media platform is hugely popular in the U.S. which makes it … Continue reading The fight over banning TikTok could result in something good for marketers
By Jeff Beer March 25, 2023 During Thursday’s four-hour-long grilling of TikTok CEO Shou Zi Chew before the House Energy and Commerce Committee, lawmakers covered a lot of ground in terms of national security and dangerous content concerns around the wildly popular social app. But one question was not explored. Where are the brands … Continue reading Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?
New Zealand is the latest country to ban TikTok from government devices Kris Holt @krisholt New Zealand has joined the growing list of countries and jurisdictions that have banned TikTok from certain government devices. Unlike elsewhere, the restriction doesn’t apply to all government employees. It’s limited to devices that have access to New Zealand’s … Continue reading France bans TikTok (and Candy Crush) from government phones
The US government is trying to force ByteDance to sell TikTok Karissa Bell @karissabe The Biden Administration is significantly increasing pressure on ByteDance just days before TikTok’s CEO is set to testify in front of Congress. The United States government is now “demanding” that ByteDance sell TikTok, according to a new report in The … Continue reading A TikTok ban is a lot more complicated than just shutting down the app
TikTok search results are reportedly swarming with misinformation Jon Fingas @jonfingas While TikTok is no stranger to fighting misinformation, the problem might be worse than you think. As the AP reports, internet trust researchers at NewsGuard have published a report claiming that almost 20 percent of sampled search results for major news topics included … Continue reading TikTok now offers a feed dedicated to science and tech
By Rafael Canton March 10, 2023 Ranch dressing is a staple condiment that works well with pretty much anything from pizza to chicken wings to salad. But does it work as an ice cream? Artisanal ice cream maker Van Leeuwen Ice Cream and Hidden Valley Ranch seem to think so. They’ve partnered … Continue reading Ranch-flavored ice cream is coming—and it will soon be all over TikTok
Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness. Michael Brito on February 22, 2023 The rise of TikTok has been nothing short of revolutionary. Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an … Continue reading 5 reasons why marketers should consider TikTok for B2B
By Rob Walker February 10, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Lots of brands desperately want to go viral on TikTok. But not the way Kia did. The “Kia Challenge”—involving videos sharing a purportedly straightforward hack that made it fairly easy to steal certain Kia … Continue reading How a TikTok trend vandalized Kia’s brand
