By Justin Wong, Published November 8, 2014 A landing page should be the centerpiece of your online marketing strategy. A landing page is a special webpage used to encourage people to take an action. Landing pages can be used for almost anything, including selling a new e-book, getting people to sign up for your … Continue reading Three Ways To Make Your Landing Page Stand Out
By Patrick Orr, Published November 1, 2014 As marketers, we tend to measure our brand through the eyes of our customers, then model our culture after their vision. This is a backwards approach to brand building that strays brand leaders down a winding path of chasing the next sale and pandering to every … Continue reading Be True To Yourself: Three Ingredients For Growing A Great Brand
By Steve Turley, Published October 30, 2014 It is great to have an accurate diagnostic tool that will effectively tell you what is wrong with your Demand Gen programs. However, diagnosis is not very helpful if you do not have a treatment plan to solve the problem. The good news is, no matter the diagnosis, … Continue reading Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.
What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel. Neil Patel on October 24, 2014 Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits? There are numerous landing page variations that impact conversion … Continue reading Three Psychological Features Of A Landing Page That Make People Click
Building a loyal customer base is an essential part of growing a business. Applying the Pareto principal – that 80 per cent of revenue comes from 20 per cent of customers – highlights this. Every customer that doesn’t defect to a rival is one fewer that you have to go out and win back. So … Continue reading The Three Keys to True Customer Loyalty
Sending an automated, calibrated series of messages to get a customer to take action is nothing new. However, startups often consider the value of their marketing to be the value of their product, and sometimes consider “marketing” (particularly anything “outbound”) to be either ancillary, or outright annoying to any potential customer. Email sequences, however, can … Continue reading The Three Ingredients to an Email Auto-Responder Sequence That Sells
In the recent times, there are many personal finance books available to you in lots of different selections. Once you go to the book stores, you actually just need to look into the best selling books in order to get the right books. This will help not to waste your times searching the one best … Continue reading The Three Top Selling Personal Finance Books
5 Pieces of Personal Finance Advice From Successful People As far as our personal finances go, we traditionally think of saving as boring and spending as fun. I’ll speak from personal experience when I say that clicking a “transfer funds” button into my savings account is not as fun as buying a new pair of … Continue reading 5 Pieces of Personal Finance Advice From Successful People
