Tag Archives: Three

CCPA will take effect in about three months but will consumers really care?

If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019  The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?

What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts

Ana Gotter — July 25, 2019 Follow @ana_gotter — July 25, 2019 mohamed_hassan / Pixabay We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement … Continue reading What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts

Voice Search Study Ties Answers To Top Three Organic Results

Voice Search Study Ties Answers To Top Three Organic Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2019 There are several main factors that influence the answers Google Assistant returns from voice search queries. Performance factors range from speed, device, and ranking in search engine queries to page score, trust score, high-quality backlinks, keywords … Continue reading Voice Search Study Ties Answers To Top Three Organic Results

Iterable Debuts Three New Products For Fostering Marketing Teamwork

Iterable Debuts Three New Products For Fostering Marketing Teamwork by Ray Schultz , April 24, 2019 Iterable, the provider of a cross-channel engagement platform, has unveiled several new products and channels at its Activate conference.  The company, which raised $50 million in funding in March, is “committed to democratizing growth by helping all teams across … Continue reading Iterable Debuts Three New Products For Fostering Marketing Teamwork

Three Ways To Think About Conversational Artificial Intelligence

Three Ways To Think About Conversational Artificial Intelligence by Marc Ferrentino , Op-Ed Contributor, April 1, 2019 If you’re running a business in 2019, you know consumers use a greater number and variety of technologies to search and find your information about your business. But few businesses understand how scattered their brand information is across … Continue reading Three Ways To Think About Conversational Artificial Intelligence

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

You don’t have to be Amazon, Facebook or Google to turn insights into actions.   If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing